Marketing Specialist

Marketing Specialist

Who We Are:

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

Morrissette Entrepreneurship is committed to being there every step of the way. We are broadening the definition of entrepreneurial success by focusing on better, not more. We are championing a culture of entrepreneurship that is truly diverse, inclusive, and deeply original by supporting all Western faculty and students. And we are growing communities of support committed to lifting each other up. At Morrissette Entrepreneurship, we reach beyond the start.

Who You Are:

Through the Morrissette Institute for Entrepreneurship (MIFE), you are driven to help make Western the best-known university for developing entrepreneurs for today and tomorrow. You are motivated to continue to elevate MIFE’s Entrepreneurship Initiatives as the top performing experiential learning and entrepreneurship programs in Canada, and around the world, as measured by learner engagement, satisfaction, and outcomes. You want to be a leading contributor to the advancement of London’s and Canada’s economic development agenda through the creation and maturation of student and alumni (including executive programs) led enterprises. You are inspired to help embed entrepreneurial thinking into Western’s campus culture, and to increase awareness of the resources available through the MIFE. 

What You’ll Do: 

Marketing & Communications

• Leading the development and implementation of Morrissette communications plans in support of the strategic plan and initiatives, as well as campaigns, opportunities and events as needed.  Examples would be to help drive Demo Day and Accelerator applications and to enhance the reputation of these key initiatives.
• Creating detailed Communication plan to support KPI’s for marquee initiatives
• Creating detailed Marketing plan to support KPIs for marquee initiatives  
• Developing and Driving successful telling of MIFE messaging across Western and external channels 
• Manage Ad Agency to ensure success with key strategic initiatives and meet KPI’s that are agreed upon.
• Write and create high-quality communications and marketing materials for a variety of contexts (stories, press releases, social media content, print, web, newsletters, reports, presentations, speaking notes and events) 
• Active Collaborate with Ivey and Western Communications and Marketing to ensure that key messages are promoted amongst key channels.
• Produce production of video and multi-media content as needed 
• Monitor media, digital conversations and community conversations related to the MIFE initiatives and entrepreneurship in the London, southwestern Ontario and Canadian spaces to identify opportunities to engage and communicate MIFE messaging 
• Oversee MIFE website(s), including any needed content development 
• Create and strengthen relationships across campus, and in local and national entrepreneurship communities, championing a unified narrative for MIFE stories and key messages 
• Develop presentations and key messaging documents for Special Advisor to the President & Executive Director of MIFE, as well as key University leaders including the President, Provost, Vice-Presidents and Deans – as well as community-facing partners such as academic counsellors and recruiters.
• Maintain a pulse on the London, Ontario and National entrepreneurial community with regards to relevant events, and funding opportunities 
• Ensure that all communications are effective an comply c with related legislation, and University policies and procedures Ensure that best practices and trends are explored and used in all communications and marketing efforts
• Ensure that best practices and trends are explored and used in all communications and marketing efforts 

Project Management 

• Priority initiatives will from time to time need project management to deliver best results.  The communications coordinator will be responsible for developing and executing plans and often managing or collaborating with outside partners/vendors.

Work Study Supervision

• Create job descriptions and responsible for the hiring of our works study students.
• Supervise work study students and assure a great learning experience.  
• Assign work study tasks and projects that align with and support the MIFE communications plan

Administrative Duties

• Assist with collection of analytics for quarterly reporting

What You Have: 

Education 

• University degree in business, marketing, or communications. Western graduate is an asset.

Experience 

• 3+ years of experience managing marketing and communications, along with digital communications
• Experience working with outside vendors and partners to develop and promote key messages and initiatives
•  Experience managing students and/or volunteers is preferred. 

Assets:

• Entrepreneurial experience a strong asset 
• Experience working in a university environment 
• Successful track record of media relations 
• Graphic & Multimedia Design – including Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere), Canva and Umbraco 

Skills & Abilities 

• Outstanding organizational skills and the ability to balance competing priorities and take on new projects 
• High degree of professionalism with outstanding ability to work effectively and efficiently with internal and external partners at all levels of management 
• Strategic thinking and problem-solving skills with a proven ability to generate workable and creative ideas, concepts and techniques 
• Excellent verbal and written communication skills and confidence dealing with all levels of an organization 
• Strong attention to detail with advanced proofreading abilities 
• Possesses a reputation for resourcefulness with a strong sense of accountability and initiative 
• Energy, enthusiasm and confidence in one’s abilities 
• Demonstrated ability to think innovatively and to propose and initiate new programming ideas or service delivery models that meet the needs of students, alumni, youth, community members, and campus partners 
• Ability to work well under pressure and handle multiple conflicting priorities in a fast-paced environment with frequent interruptions 
• Ability to handle diverse situations, multiple projects and rapidly changing priorities 
• Ability to work within a flexible schedule to accommodate events and activities 
• Strong record of team work with the motivation and ability to work independently with little supervision 
• Valid driver’s license with access to a personal vehicle, preferred 
• Advanced skills with Adobe Creative Suite, including Photoshop, InDesign, Illustrator and Premiere 
• Demonstrated commitment to ongoing learning and professional development
• Understanding of the role that entrepreneurship and innovation programs play in the engagement and development of all constituents 

What We Offer:

• A bright, inclusive, and modern eco-friendly working environment
• Flexible or hybrid work plans for many roles
• A collaborative and engaging work culture
• Opportunity to join a community of people-focused professionals
• Market competitive compensation with annual increases available 
• Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, Health Care Spending Account, as well as short- and long-term disability programs
• Enhanced mental health benefits coverage and resources
• A generous group retirement savings plan with 7.5% employer contributions 
• Life and AD&D insurance for you and your family
• Out-of-country travel insurance
• Vacation starting at 15 days per year plus 2 paid Ivey Personal Days
• Paid time off during Christmas school closure
• Numerous campus-wide arts, culture, and sport events
• Supports for professional development and career progression opportunities
• Employee Assistance Program with family coverage

Location: 

London, Ontario 

Position Type:

Full-time (35/hours a week) 3-year renewable contract.

Hybrid work opportunity.

Hiring Range

Based on the salary band for this role, candidates can expect to be offered a starting salary in the range of $55,900-$69,900. When determining salary, Ivey Business School considers the external market, candidate qualifications, as well as internal equity. Once in the role, successful candidates will have the opportunity to progress through the range and beyond the hiring range of the band, through annual increases.

Application

If you are excited about the opportunity to work for Canada’s most prestigious business school, working alongside the brightest staff, students, and globally recognized faculty, tell us why by submitting your resume and cover letter via the Ivey Careers page today.

Application will close December 12, 2022 at 11:59PM.

Equity, Diversity, and Inclusion at Ivey

Ivey Business School is committed to Equity, Diversity, and Inclusion. Please explore Ivey’s EDI homepage for more information on Ivey's commitment to EDI, to read about Ivey’s progress in the EDI Update, and to meet Ivey’s EDI Advisory Council members.

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodation
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Please contact us at hr@ivey.ca to notify us of any needs related to completing the job application, and/or throughout the recruitment process.

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