Content Marketing Manager

At Paystone, we are building the future of customer-driven growth for small businesses. Our growth platform offers business owners both hands-off and hands-on solutions so every customer can bring them one more. 

We are looking for a Content Marketing Manager to join our team!

Your duties:

• Develop and build a content strategy based on performance data and metrics and prioritize why and when content should be made.
• Develop impactful content & thought leadership content around key themes and anchor assets to drive lead generation, brand awareness, and earned media.
• Collaborate with the marketing, product, partnerships, and sales teams to develop content plans and calendars.
• Drive an audience-first mindset and create and suggest focus on assets, including reports, blogs, newsletters, case studies, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness.
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view.

Requirements:

• 5+ years in marketing (in-house or agency), with experience in content strategy development, execution, and distribution with a focus on owned channels
• Demonstrated results through well-defined measurement of content-driven growth strategies
• Experience partnering and influencing cross-functionally
• Produced content for desktop, mobile web, and in-product, including an understanding of information architecture and web content best practices
• Working knowledge of marketing technology tools that enable dynamic content personalization and retargeting
• Up-to-date-knowledge of SEO best practices and growth strategies
• Genuine interest in storytelling and building an audience for SMBs.
• French language capability is a plus

Perks & Benefits

• Compensation tied to market data (we use Mercer)
• We reward contribution
• Unlimited Vacation - yes, for real
• We’re committed to career development
• Work from home
• Company Events
• Extended Health/Dental/Vision Care
• Disability insurance
• Employee assistance program 

Our Mission

By joining Paystone, you are joining a future-focused team driven by our mission of creating Customer Driven Growth. 

By helping our clients create better experiences for their customers and then motivating their happy customers to share their experiences with others, our platform creates momentum for them to gain more satisfied customers. In other words, we win when our customers do.

About Us

Paystone is a leading North American payment and software company redefining how merchants engage customers and grow their businesses. The company's seamlessly integrated suite of automated payment processing, customer loyalty, gift card solutions, and now reputation marketing is used by brands such as Irving Oil, The Source, Global Pet Foods, Kernels Popcorn, and many others MTY Food Group's restaurant brands. Paystone's solutions are used at over 30,000 locations across Canada and the United States, collectively processing over 10 billion dollars a year in bankcard volume. The fintech company employs more than 150 workers and is the technology partner of choice for hundreds of partners across North America.

Paystone is an equal-opportunity employer. Should you require any accommodations due to disability, please let us know when you are selected for an interview.*


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