Content Marketing Leader

Content Marketing Leader

We’re here to help!

But first, a little about us.

About Paystone

Paystone is a leading Canadian provider of payment processing and customer engagement solutions. We support great companies with engaging with their customers, payment processing solutions and building the reputation they deserve. 

Named one of ‘Canada’s Fastest-Growing Companies’ 3 consecutive years in a row and recognized as one of Canada's Best Workplaces in Technology’ 2 years in a row we are committed to excellence both internally and externally!

When you are offered a seat on a rocket ship, normally you don’t ask what seat, you just get on. But here at Paystone, we look for incredible talent at every level, hiring people who are looking for careers, not jobs. 

Want your seat? Read on below.

The Role. The Goal.

As part of the marketing team, the email marketing specialist will be responsible for Paystone's newsletters. Role responsibilities include: creating the direction, drafting the written content, scheduling for all segments, tracking and analyzing results and performance.
 

Job Summary

The Content Marketing Leader will be responsible for driving this marketing channel. This person will report to the Director of Content Marketing and will be taking over Paystone’s newsletters, currently distributed biweekly to 8 audience segments of over 15,000 subscribers. The Email Marketing Specialist will be responsible for email strategy, writing the content, supporting increased frequency, analyzing the performance of the newsletters as well as developing campaigns to increase the subscriber base.

Keep in mind, these are entirely subject to change based on where you get the most results. It’s a startup. You have to be adaptable and we’re open to that. Here it goes:

• Developing and improving the email marketing strategy
• Running a weekly newsletter targeted towards our leads and clients
• Drafting one-off emails and drip campaigns 
• Collaborating with the marketing team on current promotions
• A/B testing to consistently iterate and improve
• Creating, maintaining and analyzing campaigns to increase subscriber count
• Tracking and analyzing newsletter initiatives, content and results

Interested? 

You’ll need to be eager, innovative and ready to work hard. We’re moving fast, and that means doing a lot more in less time. Still, work-life balance is important so you won’t be taking on more than is reasonable to accomplish within normal working hours.

Who you’ll be working with

You’ll primarily be working with the current Community Marketing Manager, Partnership Manager, and Content Marketing Manager. 

What’s In It For You

Unless you’re looking to volunteer (hey, free labor is always appreciated), here’s what you’ll get. 

The Basics:

• ?? $50,000 - $60,000 Annual Base Salary depending on experience 
• ?? Flexible work schedules - office is currently remote during COVID-19
• ?? Great Vacation Package
• ?? Ability to make an impact
• ??  Company team building events
• ??  Opportunities for growth and professional development 
• ?? Fun supportive environment that will allow you to be your best!

The Culture:

• ?? We’re fun. We’re friendly. What more could you ask for. ;)
• ?? You’ll get to help people, and people will help you. We all genuinely care and are passionate about helping other people more than just ourselves.
• ?? You’ll be recognized and respected because we’re a company devoted to helping get the reputation they deserve. That means you too.
• ??We’re proud to have a diverse team. Our team comes from all walks of life, different countries, ethnicities, ages, languages, and experiences.
• ?? Strong employee development (mentorship) with others from top universities and brilliant self-taught learners, in a culture of humility.
• ?? Hierarchy Schmhierarchy. We let you be your own boss here, we’re just here to keep you on track and give direction. You'll also get to work closely with the leadership team

Role Requirements

At Paystone, we recognize that experience comes in many different forms. If your experience is similar to what we're looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that's why we're dedicated to adding new perspectives to our team.

The ideal candidate must have ...

• 3+ years experience in marketing with a strong focus on email marketing and copywriting
• Must be able to showcase previous email marketing experience, copy + results
• Interested in data management and analysis

Additionally, the ideal candidate is probably …

• Strong writer
• Ability to see big-picture strategy as well as attention to detail for execution  
• Interested in data management and analysis 
• Understands and keeps up with best practices of email marketing and copywriting
   

Training and Your First Month

We may be a startup, but we’re not just going to throw you into the deep end and expect you to swim. We’ll give you floaties too. ??

Jokes aside, here’s what’s in store for you:

1. Pre-start date: You’ll learn about our company and our product, which we’ll discuss once you start.
2. First week: You’ll spend your time learning the product, our industry, and, depending on your role, talking with customers to learn what makes them tick. You’ll use this info to help formulate a plan moving forward in week 2. 
3. Second week: You’ll begin any occupational skills training we have for you. We’ll run you through our existing systems, processes, what’s worked so far and what hasn’t, and your team leader will work with you to develop a plan moving forward.
4. Third week: You’ll be starting to work on executing on easy wins to test the waters and put your plan in place. You’ll be mostly independent by this point.
5. Fourth week and beyond: You’ll put your plan into place, and we’ll see what happens! You’ll be given the autonomy to make decisions, but will be held accountable to the results as well.

Proudly an Equal Opportunity Employer

At Paystone, we don’t just accept diversity?—?we celebrate it, we encourage it, and we thrive on it for the benefit of our employees, our products, and our community.

We are committed to fostering belonging through a diverse and inclusive workplace.

• We do not discriminate against any race, gender, religious affiliation, ethnicity, or any other demographic - instead, we celebrate diversity.
• We don't ask people what they used to make or pay people based on it. We pay people what they're worth. To achieve this, we benchmark positions against industry rates and then beat them to attract and retain the best talent.
• Lastly, we hire for culture add, not culture fit so that we can gain unique skills, viewpoints, and ultimately, innovation.

***Should you require any accommodations due to disability please let us know at the time you are selected for an interview.

What are you waiting for, apply now!