Marketing Manager, Masters Recruitment

Marketing Manager, Masters Recruitment

Position: Marketing Manager, Master’s Recruitment

Location: London, Ontario

Position Type: Full-time, 3-year renewable contract.

Hiring Range: $72,600-$90,800. 

Application Deadline: May 16, 2024, at 11:59PM.

About Ivey Business School:

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

Department Overview:

The Marketing and Communications department at Ivey Business School plays an important role in shaping the School's public profile. This includes internal and external communication strategies and marketing programs that enhance and protect Ivey’s brand and reputation; advance the School’s position with its key stakeholders; promote Ivey’s world-class research and thought leadership; and drive broader national and international awareness and interest in the School’s programs. 

The team plays a pivotal role in developing and implementing plans that amplify Ivey’s brand and deliver a consistent brand message and market presence. We provide marketing, communication, media and event-planning support for the school and work closely with internal project managers and external vendors to ensure project plans are developed and executed in a timely and cost-effective manner.

Position Overview:

The Marketing Manager, Master’s Recruitment, situated within the Marketing and Communications team, will own marketing efforts for the Master’s programs (MBA, AMBA, MSc, MMA, and EMBA) at Ivey Business School. This role is pivotal in creating and maintaining a robust and engaged pipeline of prospective students. The incumbent will focus on driving demand across diverse global audiences and strategically engaging high potential candidates at key moments in their journey. The Marketing Manager will work in partnership with the Master’s Recruitment team to support their goals and enhance recruitment efforts.

Responsibilities:

Planning, strategic thinking 

• Develop and implement recruitment marketing plans including managing prospective student experiences across touch points.
• Establish journey maps based on prospect needs and preferences, design marketing communications journeys across segments and channels, and optimize experiences based on dynamic audience insights.
• Identify and design integrated marketing campaigns and initiatives, ensuring alignment with key business objectives and audience needs. Collaborate with Communications to ensure a holistic approach to campaign planning. 
• Proactively identify market and audience opportunities and propose ideas for enhancing the engagement experience of high potential audiences.
• Develop the overall recruitment editorial plan, including social media and content marketing strategy, addressing the needs of key audiences at critical moments.
• Develop digital marketing strategies in conjunction with agency partners, including paid social, PPC, and other channels.
• Responsible for managing the full marketing funnel, nurturing leads, and enhancing brand awareness.
• Responsible for developing and implementing strategies to generate leads for the business school's programs. This includes monitoring and analyzing the effectiveness of marketing campaigns to optimize reach and engagement with potential students.

Project management, production   

• Manage the development and optimization of lead generation and lead nurturing programs, tracking performance across the funnel.
• Manage production, publication and amplification of various short and long form content, ads, email, web, brochures, etc., ensuring compelling messaging and tone of voice and alignment with Ivey brand standards.
• Manage projects and track budgets for key campaigns and projects.
• Oversee projects handled by external agencies.

Optimization, reporting, monitoring 

• Optimize lead management processes and manage recruitment database to ensure an engaged pipeline of prospective students across programs.
• Monitor and manage recruitment engagement across the prospect journey, ensuring timely and relevant response.
• Analyze and maintain campaign performance dashboards and track KPIs for recruitment marketing communications.
• Manage campaign reporting and analysis, delivering actionable insights and clear recommendations for optimization.

Communicating, writing, responding 

• Support the recruiting team with marketing and communications materials for various recruitment events including information sessions, emails, website, webinars, and promotions. This includes:
  • Writing and creating all emails
  • Writing alumni success stories and student testimonials 
  • Website updates and content development
  • Marketing automation: plan and build email journeys along with necessary content development
  • Marketing collateral 

Qualifications: 

Education and Experience: 

• Bachelor's degree in business, communications, marketing, journalism, or related field is required. Post-graduate education in relevant field preferred.
• 3-5 years of experience in marketing, social media, communications, public relations, influencer relations, or other related field.
• Experience with project management, journey mapping, and editorial planning.
• Proven experience developing content for web, blogs, social media, public relations and/or print.
• Experience and comfort with a variety of marketing technologies including CRM, CMS platforms, Google Analytics, marketing automation software and social media preferred.
• Experience with lead generation, lead nurturing, email marketing, online influencers, SEO and SEM preferred.

Skills and Abilities: 

• Proactive and resourceful.
• Excellent organization and communications skills.
• Collaborative team player.
• Proven ability to leverage data to make informed decisions.
• Desire and ability to work in a fast-paced environment.
• Demonstrated ability at shifting priorities and managing strict deadlines
• Project management expertise.
• Strong communication, verbal and written communication.
• Marketing and digital marketing.
• Problem-solving skills.

What We Offer:

• A bright, inclusive, and modern eco-friendly working environment
• Flexible or hybrid work plans for many roles
• A collaborative and engaging work culture
• Opportunity to join a community of people-focused professionals
• Market competitive compensation with annual increases available 
• Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, Health Care Spending Account, as well as short- and long-term disability programs
• Enhanced mental health benefits coverage and resources
• A generous group retirement savings plan with 7.5% employer contributions 
• Life and AD&D insurance for you and your family
• Out-of-country travel insurance
• Vacation starting at 15 days per year plus 2 paid Ivey Personal Days
• Paid time off during the School’s December holiday closure
• Numerous campus-wide arts, culture, and sport events
• Supports for professional development and career progression opportunities
• Employee Assistance Program with family coverage

Equity, Diversity, and Inclusion at Ivey

Ivey Business School is committed to Equity, Diversity, and Inclusion. Please explore Ivey’s EDI homepage for more information on Ivey's commitment to EDI, to read about Ivey’s progress in the EDI Update, and to meet Ivey’s EDI Advisory Council members.

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodation
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any accommodations in order to participate fully in our recruitment experience. Please contact us at hr@ivey.ca to notify us of any needs related to completing the job application, and/or throughout the recruitment process.

Application:

If you're excited about joining Canada's leading business school and meet the qualifications, please submit your resume and cover letter via the Ivey Careers page by the application deadline.

*Please note only selected candidates will be contacted.

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