Marketing Analytics Coordinator

Marketing Analytics Coordinator (Remote)

As one of Canada’s top digital advertising agencies, Arcane is on the leading edge of digital marketing innovation, recognized on the world stage for our tenacity and grit. There’s no better place to learn the ins and outs of today’s digital advertising world! Are you looking to propel your career in marketing analytics forward? 

Reporting to the Director of Data & Analytics, our Web Analytics Coordinator will assist with the development, implementation, and optimization of web tracking efforts that tie in Google Analytics with relevant digital ad platforms (Google Ads, Facebook Ads, LinkedIn) as well as the development of reporting solutions that meet and exceed our client’s needs.

We’re looking for an eager, excited, & creative individual that wants to learn the ins and outs of web analytics and the digital marketing ecosystem. The role will be predominantly focused on setting up, monitoring, and providing high-quality, data-driven insights. The successful candidate will 1) have a keen eye for detail, 2) be obsessed with data, and 3) want to learn from and be part of a talented, passionate team of digital marketers. 

The ideal candidate will join some of Canada’s top digital talents to produce best-in-class results for well-known brands including Silver Jeans, SAXX Underwear, Orangetheory Fitness, Firehouse Subs, The Canadian Association of Optometrists, & Ivey Business School.

Duties & Responsibilities

• Set up, manage and optimize web tracking using Google Analytics (UA), Google Analytics 4, Google Tag Manager, Google Ads, Microsoft Ads, Meta Business Manager, LinkedIn and more.
• Align setup and optimizations with support from the senior strategy team.
• Have knowledge and be eager to learn about supporting technology like Shopify, Demandware, WooCommerce, and other client-side technology solutions and how they integrate with ad platforms and web-tracking tools.
• Assist our talented team of digital marketers with developing insights and client reporting solutions using Google Sheets and Google Data Studio.
• Organize data using tools such as Google Sheets and Excel.
• Analyze the collected data and create reports considering performance trends and data anomalies, while identifying opportunities for optimization.
• Participate in strategic and creative brainstorming for our clients.
• Work with project teams to develop new and innovative ad opportunities for clients to help them reach their organizational goals.
• Monitor the changing landscape of digital marketing and the different channels we use.

Qualifications & Skills

• Passion for data & analytics as well as a desire to gain experience in the field.
• 1 year of digital advertising or data analysis experience is preferred, but not required.
• Certified in Google Analytics, Google Ads, Search Advertising, Display Advertising preferred.
• Working knowledge of Google Analytics, Google Tag Manager, Google Ads and Facebook Ads.
• Ability to manage multiple projects under tight deadlines.
• Excellent time management, prioritization, & self-tasking skills.
• Knowledge of the Google suite of products is an asset (Sheets, Slides, Gmail, etc.)
• Knowledge of advanced spreadsheet manipulation (formulas, pivot tables, filters) an asset.
• An interest in learning basic coding  (surface-level PHP, Javascript. HTML, CSS) would be an asset.
• Meticulous detail while developing spreadsheets & presentations.
• Strong team player within diverse teams, and the ability to collaborate among them.

Check Out Some of Our Work Perks:

• 4.5 day work week (who doesn’t love a half-day Friday?)
• Competitive vacation time with an additional 10 personal days (for sickness, moving, mental health day, etc.).
• Birthday day off & day of observance day off, plus a special Arcane Day.
• Professional Development Opportunities.
• Variable Compensation in addition to salary.
• Menstrual budget for all employees to use for themselves or someone in their life.
• DEI training as part of onboarding, regularly scheduled programming for development and learning (Arcane U).
• A benefits package that is inclusive of a wellness spending account and increased coverage for mental health.

We sincerely thank all candidates who apply; however, only those selected for an interview will be contacted.

About Arcane

In 2011, Arcane started with a vision to shake up the broken advertising and marketing industry. Today, with a team of passionate digital marketers, we are delivering on our mission to change the reality of the marketing ‘spend’ from an expense line item to a predictable revenue generator.

We’ve built our team (located in London, Toronto, and Calgary) with individuals that share a passion for innovation and results. Our passion and dedication have led us to many early successes. Arcane is one of the fastest-growing companies in North America:

• 2021 Google Americas Winner, Diversity & Inclusion Award
• 2018 Google Americas Winners, Search Innovation Award
• Branham300 Top 250 list, 2018
• 41st in Deloitte’s Technology Fast 50 ranking and 196 in Fast 500 in North America (2018)
• #135 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2018)
• 38th in Deloitte’s Technology Fast 50 ranking and 241 in Fast 500 in North America (2017)
• #41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2017)

Evolve or perish, there is no other option. Arcane is the original digital-first agency. Our clients sell more.

Arcane welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.

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