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Digital Marketing Specialist

by Libro Credit Union

Position Type: Contract
Location: London, ON
Date Posted: Mar 04, 2021
Libro Credit Union

Job Description


Digital Marketing Specialist
 
Building a career at Libro puts you at the center of a movement to grow prosperity in southwestern Ontario. You become part of a team that is creating change and making a positive impact – socially, economically and environmentally.  
Libro has an opening for a passionately accountable Digital Marketing Specialist (Contract) within our Essex or London Administration office. The Digital Marketing Specialist is responsible for enhancing the Libro brand and growing Owner relationships through digital channels. The role manages proactive Owner outreach programs, including automated email communications, with a goal to increase share of wallet. The Digital Marketing Specialist assists with developing and executing on Libro’s digital marketing strategies and supports our social media channels as needed. The role leads a number of Owner communications and digital marketing projects.
**This contract role will begin March 2021 and end December 2021**
The Epic Human we are looking for will:
  • Leverage data and digital channels to deliver timely and relevant Owner communications and marketing messages to target audiences
  • Develop marketing automation strategies across various media and technology platforms (including email, SMS, online advertising, social media and emerging and future technologies)
  • Analyze and report on results from digital channels to uncover insights to optimize Libro’s marketing and communications strategies
  • Utilize technology to improve marketing and communications effectiveness
Qualifications:
  • Marketing/media or communications certificate, diploma or degree
  • Minimum 3 to 5 years of experience developing and implementing digital marketing / marketing automation strategies.
  • Superior written and verbal communication skills, coupled with highly developed interpersonal skills
  • Strong project management skills with demonstrated ability to multi-task and set priorities within tight timelines
  • Extensive experience in marketing technology platforms and tools (i.e. email marketing automation programs, google analytics, content management systems)
Ready to be Libro?
As a multi-year Platinum Level Aon Best Employer in Canada, Libro demonstrates exceptional performance in employee engagement, leadership, performance culture, and employment brand.
If you are passionate about helping your community, interested in being part of a remarkable team, and want to help grow prosperity in southwestern Ontario - we want to hear from you!
Libro is committed to fostering a safe, healthy and inclusive work environment that inspires respect. Libro welcomes applications from persons with disabilities and accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.
Following the advice of Canadian health authorities, to mitigate the risk of potential spread of COVID-19 and support social distancing, all recruiting activities including interviews and new hire onboarding will be conducted virtually.
 

Apply now