Marketing & Business Development Manager

Position: Marketing & Business Development Manager

Type: Salary; Full-Time

Experience: 5 or more years of industry experience

Compensation: $58,000 – $65,000 base salary + quarterly performance bonuses

Location: London, ON (remote work available)

Start Date: TBD

Group Benefits: Yes

Reports to: Melissa McInerney, CEO

Overview/Summary

At tbk we engineer Canada’s best websites, digital products, platforms, and experiences.

We’re adding to our team of Canada’s best with the addition of a Marketing & Business Development Manager. This role reports to tbk’s CEO & Chief Creative Officer (CCO) and works alongside our leadership team to build and execute tbk’s own marketing plan, manage outbound and inbound sales initiatives and nurture new leads for the agency.

As a Marketing & Business Development Manager you have at least (5) years of experience developing and executing marketing campaigns and sales strategies that effectively build brand awareness and generate qualified leads. You are comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs.  You have a passion for storytelling and finding creative ways to tell brand stories and drive revenue growth. You own your B2B marketing campaigns across the full marketing mix. You have experience in CRM management, campaign management, lead generation, email marketing, digital and social marketing, are commercially minded and can source and produce quality content across multiple platforms.

If you are a people-person who loves the rewarding challenge of building a network and a brand, we want to hear from you.

Responsibilities

• Working in partnership with the creative, web and digital teams, develop creative briefs and strategies to meet objectives for all advertising and public-­facing communications for the tbk brand, including print, digital, and video campaigns.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Identify effectiveness and impact of current marketing and sales initiatives with tracking and analysis and optimize accordingly.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads for the agency.
• Nurture inbound leads, build and manage a short/medium/long-term sales pipeline and manage the company’s CRM in accordance with targets.
• Take a lead role in the development of proposals and presentations for new business materials to create and nurture potential business opportunities and partnerships.
• Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various internal resources.
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company.

Skills Required

• Post-secondary degree or diploma in marketing, business or management.
• At least five years’ experience in a marketing or business development role.
• Extensive knowledge of online and offline marketing strategies, channels, data analysis and branding. Proven experience building, implementing, managing, and optimizing a marketing plan for a professional services firm is a strong asset.
• Proven experience with building and managing CRM software (i.e., Salesforce, HubSpot, Zoho, etc.).
• A proven track record using a sales methodology to generate business leads, open doors, and manage the sales cycle from beginning to end.
• Highly motivated, results-driven, independent thinker, and a strong sense of initiative.
• Superb leadership, communication, and collaboration abilities.
• Excellent verbal and written communication skills, including facilitation of group presentation.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

What we offer:

Our culture is an extension of our vision: to help clients and team members see the potential they never knew they had. We offer direct leadership mentoring, professional training to continue to expand your knowledge, a culture of ownership and leadership and epic celebrations. Alongside these, we have great benefits, a flexible work environment, quarterly raises, and senior leaders’ ownership opportunities.

To Apply:

Qualified candidates should forward portfolio, resume, and cover letter in confidence to jointbk@tbkCreative.com.

We are grateful to all applicants for their interest; however, we will only be contacting those candidates who have been selected for an interview.

A message from the CEO, Melissa McInerney:

Thank you for your interest in a career with tbk. To give you background, tbk is a company that helps other companies successfully compete.  We do this by producing some of Canada’s most effective web design, branding, digital marketing and marketing software solutions. The company is comprised of over 30 staff members and is based in downtown London, ON., right across from beautiful Victoria Park.

Our company has been recognized for many industries and business awards and for that we’re grateful. In 2020 and 2021, tbk was named to the Canadian Business Growth 500 list, which ranks “Canada’s Fastest-Growing Companies”. In 2016, tbk was named Small Business of the Year at the London Chamber’s Business Achievement Awards. And for six consecutive years (2016-201), tbk has been named Top Web Design Provider in London by Consumer Choice Award.

By joining our team, you’ll be part of the company’s mission to help make businesses better through innovative uses of technological, digital and creative solutions. Some of our current clients include 3M® Canada, Davis Martindale LLP, Eckler Ltd., Extendicare Canada Inc., Hino® Canada, Jiffy Lube® Ontario (59 stores), Lerners LLP, Old Oak Properties, Tricar and Yogen Fruz®. You may also be involved in projects with tbk’s subsidiary company, AODA Online, a web accessibility software that has serviced over 2,000 corporate users across Canada.

tbk is passionate about improving the community too. We established tbk’s Women in Tech Scholarship, which pays for a female student’s first-year tuition entering Fanshawe College’s Interactive Media Design program. If staff have large vet bills, we pay for them (75% up to $3,000 per incident) through tbk’s Molly Fund. And this past summer, tbk’s Molly Fund opened to the public where families who have a dog that requires a medical amputation surgery can apply to the Fund for financial assistance.

I respect every team member at tbk because they strive to improve the lives of their team, our clients, and our community. If you feel like we’re the right place for you to grow your career, we look forward to hearing from you.

Together, we can make things better.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.

Interested? We'd love to hear from you.