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This posting has expired and applications are no longer being received and this job does not show up on the main job list.
| Position Type: | Full-time |
| Location: | London, ON |
| Date Posted: | May 06, 2023 |
Job Description
Digital Content Strategist
Posting Number 40763
Requisition Title Digital Content Strategist
Internal Posting Closing Date
External Closing Date
Open Until Filled Yes
Campus Location London
Department Marketing (MAC)
Employment Group Support
Pay Details
30.87 per hour.
Hours of Work per Week
35
Monday to Friday 8:30 a.m. to 4:30 p.m.
Summary
Working at Fanshawe College
Fanshawe College is committed to the principles of hybrid work and may offer this option to employees whose work can be performed in an alternate location, without adverse impact to the operations of the College, inclusive of our Student and Staff experience. Confirmation of hybrid work options available to you will be clarified upon hire and may be subject to change based on the duties required of your position. Successful candidates will be required to perform work within Ontario and must be available to work on campus, as required.
Note: This is a full-time Support position (35 hours per week).
Duties: Under the supervision of the Senior Manager, Marketing, and in conjunction with the Marketing and Corporate Communications teams, the Digital Content Strategist is responsible for driving organic traffic to Fanshawe’s digital properties, through the planning and execution of SEO (search engine optimization), digital content and UX strategies for the web. The incumbent will conduct keyword research and write search-optimized content that aligns with the brand, as well as marketing and communications objectives. This position is also responsible for conducting best practice research and developing performance metrics to report on the success of digital content strategies, using a variety of online and digital tools.
Qualifications
- Post-secondary 3-year diploma/degree in Digital Content Marketing, Website Development or related field
- Minimum 3 years’ experience in UX principles and research practices as well as search engine optimization, including detailed keyword research, manual site audits and using SEO tracking and tools, such as Google Analytics, Tag Manager, Moz, Ahrefs and SEM Rush
- An equivalent combination of education and/or experience may be considered; preference will be given to applicants meeting the education requirements
- Experience with a CMS such as Drupal or WordPress and HMTL or CSS an asset
- Google Suite skills and certifications as well as experience with social media platforms would be an asset
- Strong skillset in copywriting, SEO , digital marketing and reporting analytics an asset
- Demonstrated strong organizational skills and attention to detail
- Demonstrated ability to work independently and as a team
- Demonstrated excellent verbal and written communication skills
While transcripts are not required for the interview, they are mandatory prior to any offer of employment.
We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged.
Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds.
Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs.
Special Instructions to Applicants
In order to view the related Job Description, copy and paste the following URL into a new browser window. https://hrjobsweb.fanshawec.ca/ MACDIGCONSF %20-%20Digital%20Content%20Strategist%20(Vacant).pdf
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