Digital Advertising Strategist

About Northern

Northern is North America’s leading digital experience agency. We unite creativity, technology and performance marketing to create immersive digital experiences for leading brands in their pursuit of digital transformation. We have strategically assembled a group of innovators, who have a passion for technology, design and improving online experiences.

As a Google Premier Partner and Facebook Marketing Partner, Northern is positioned as a leader in the performance advertising industry. Our campaigns with leading brands in North America, have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards and the Canadian Search Awards.

What We’re Looking For

We are looking for a Digital Advertising Strategist to join our growing team and work collaboratively to develop and execute campaign strategies.

The Digital Advertising Strategist is responsible for developing strategy and executing high performing campaigns that drive business results. The incumbent will strategize, implement, and report on paid advertising campaigns across a variety of platforms and tactics such as Google Shopping, Paid Search, Facebook/Instagram Ads, YouTube, and more.

Full time remote is available nationally (Canada only). For those close to our office in London, ON we have flexible office hours based on training and collaboration needs.

Duties & Responsibilities

• Develop Paid Advertising campaign strategy and execution to drive impactful business results
• Responsible for delivering positive ROI for both e-commerce and lead generation clients
• Collaborate with Senior Strategists and Department Leaders to develop channel strategies to hit performance KPI's
• Strategically develop, set up, manage, and optimize paid advertising campaigns
• Support client communications and attend calls as needed to communicate performance and recommendations
• Mentor team members, providing feedback and platform specific best practices to achieve campaign results
• Act as Quality Control on campaign set ups, execution and optimization
• Accountable for performance results and hitting expected KPI's
• Solve problems across a variety of areas such as technical, performance and business objectives
• Analyze data to present strategic recommendations
• Provide clients with valuable business insights based on campaign results via effective reports and presentations
• Work closely with Project Managers to ensure client expectations are met on time and on budget
• Effectively communicate with Paid Media Department Leaders on account performance and process improvement
• Stay in the know of latest trends for digital advertising and e-Commerce tactics, sharing with the greater team and applying new tactics to accounts

Knowledge, Education & Experience Required

• 4+ years working in Paid Advertising / Digital Marketing
• A College diploma, University degree, or relevant job-related experience. We welcome highly experienced, self-taught, and self-motivated learners who express a strong passion for digital advertising.
• Demonstrative track record executing campaigns for results
• Strong communication skills, and comfortable with client communication
• Hands on experience managing campaigns in Facebook / Google
• Knowledge of SEM/PPC/CPM trends
• Ability to work independently and in a team environment.
• Ability to work in a fast-paced environment
• Innovative thinker and collaborative team player
• High attention to detail
• Access to reliable internet and comfortable/efficient workspace
• Comfortable working remotely
• Comfortable on frequent video conference (daily)

At Northern we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team.

Benefits

In exchange for your talent and expertise, Northern is committed to providing competitive compensation, health benefits, flexible work schedules, delicious meals, company retreats, opportunities for growth and professional development, and a fun, supportive environment that will allow you to be your best!

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.