Specialist, Cards Marketing

Fairstone is looking for an experienced and enthusiastic marketing specialist responsible for managing programs with the goals of increasing brand awareness, driving acquisition, and fostering customer engagement and retention. The portfolio consists of multiple and growing cards products including Walmart Rewards Mastercard, Walmart Rewards World Mastercard, and First National Home Equity Secured Mastercard. The successful candidate will oversee the marketing strategy and execution of business-wide initiatives across multiple cross-functional teams and lead external service providers in the execution of multiple credit card programs.

Reporting to the Director, Cards Marketing, this role has the following responsibilities:

• Lead the development of content for awareness, acquisition, engagement, and retention marketing channels ensuring an optimum digital and non-digital customer experience
• Direct various agencies in the end-to-end management of paid media, search, social, email/SMS, display ads, SEO, website content, and sales/promotional campaigns
• Manage the development and deployment of marketing assets and sales materials to various environments such as retail, digital, direct mail, and customer service
• Accountable for the design and execution of testing strategies for multiple initiatives fostering a culture of continuous learning and growth
• Lead consumer research efforts to inform cards brand positioning and awareness, enhance value proposition, and increase customer satisfaction
• Collaborate with external partners including Walmart and First National
• Partner with internal teams including Product, Analytics, Sales/Portfolio, Finance, Risk Management, Legal & Compliance, and Technology teams to bring to market new credit card offers, products, and services

The minimum qualifications for this position are:

• 8+ years of credit card marketing experience including digital marketing, direct marketing, market and customer research, and creative development
• Bachelor’s degree, preferably in Business or Marketing; Master’s degree an asset
• Significant experience with Marketing Automation journey building and activation
• Strong working knowledge of web analytics, eg. Google Analytics
• Ability to propose solutions to complex and unique challenges and execute to completion
• Experience with effectively partnering on large scale project teams and driving tasks to completion
• Experience in executing plans, meeting deadlines and operating in an agile/sprint environment
• Ability to rapidly assimilate new ideas and be able to communicate effectively with various cross-functional teams
• Strong analytical skills and data-driven thinking to drive business insights
• Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
• Proven ability to effectively work with team members, business users and technical staff
• Presentation skills required with abilities to successfully influence and drive direction to accomplish department goals

WE ARE PROUD TO BE: Montreal's Top Employers 2022 by Canada’s Top 100 Employers!

We are honored to be recognized for offering a best-in-class workplace, incentives, and initiatives to our dedicated employees who have helped build Fairstone into an employer of choice.

Learn more: https://www.fairstone.ca/en/about/canadian-lender

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If you’re seeking a role with a growing business that values employee development, Fairstone is the right place for you!

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

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