Digital Merchandising Manager - North America Resellers

Description

Join us as a Digital Merchandising Manager - North America Resellers, where you'll play a pivotal role in optimizing product performance throughout the customer journey, from initial awareness to conversion. In this role, your mission will be to drive increased market share, attract new customers, and increase transactional revenue across our partner platforms.

You’ll identify a 360-degree view of all merchandising levers, ensuring they are healthy and optimized to support growth and maximize product availability. You will leverage A/B testing across resellers’ websites to help improve assortment, navigation (taxonomy and customer journey), content (product titles, Images, description, bullet points, enhanced content) and search. Your expertise will be instrumental in identifying and seizing opportunities for reseller expansion and product expansion, enabling us to showcase our offerings to a broader audience, driving end customer growth.

Leveraging a data-driven approach to decision making, you will build a plan to grow the resellers in your book of business.
 

What you will be responsible for:

• Product Assortments Management:

• • Evaluate and optimize product assortments to maximize sales and profitability.
  • Collaborate with cross-functional teams to ensure product offerings meet customer needs and business objectives.
• Merchandising Strategies Development and Execution:
  • Drive awareness and increase conversion through effective merchandising strategies.
  • Assess and optimize key merchandising levers such as keyword research, pricing, and content.
  • Focus on improving assortment, navigation (taxonomy and customer journey), content (product titles, Images, description, bullet points, enhanced content) and search.
• Merchandising Levers Evaluation and Optimization at Partner Websites:
  • Collaborate with cross-functional teams such as data analytics to track, report on and streamline the auditing of merchandising lever health and hygiene
  • Manage and curate product assortments to increase customers, sales, and profitability at partner websites.
  • Optimize pricing levers – MSRP, margin stack, special pricing (verticals and segments), RFQ, and volume pricing.
• Partner Opportunity and Competitor Landscape Analysis:
  • Become the expert in merchandising levers that drive that increased transactions, customers, and market share for resellers in book business
  • Perform competitor analysis at managed resellers, identifying gaps and opportunities for improved execution.
  • Conduct detailed sales analysis, prioritizing revenue growth initiatives.

• Customer Growth through Marketing & Promotions:
  • Develop and execute advertising and promotion strategies to increase revenue and market share, while managing return on ad spend and cost of acquisition.
  • Monitor and adjust advertising campaigns based on performance metrics and market trends.
• Business Reviews and Performance Monitoring:
  • Prepare data for regular business reviews to measure and monitor product performance on managed resellers.
  • Track performance against key merchandising levers.
  • Utilize data insights to adjust strategies and priorities as necessary.
• Continuous Learning and Process Improvement:
  • Collaborate with the merchandising team and analysts to prioritize experimentation and testing for insights.
  • Work with merchandising team to build systems, processes, and approaches to effectively manage day-to-day operations.
  • Ensure alignment and execution against revenue levers by working with various teams across the organization.
     

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 5 years' experience in digital merchandising, product management, marketing/advertising management or related field.
• Strong analytical skills with experience in sales analysis, competitive analysis, and market analysis
• Proven track record in driving revenue and market share growth
• Proficiency in ecommerce platforms, content management systems, and merchandising tools
• Strong understanding of customers and ability to segment.
• Experience with forecasting and connecting forecast plans to activity funnels.
• Experience with A/B testing, personalization, and segmentation techniques.
• Knowledge of SEO principles and best practices for optimizing product content.
• Experience with competitive analysis and generating competitive insights
• Experience with advertising/promotions and understanding their impact on revenue, customer, and market share.
• Strong communication and collaboration skills, experience working with cross-functional teams.
• Experience growing revenue while managing profitability.
   

Benefits & Perks:

• Comprehensive Benefit Plan and Retirement Saving Matching
• Competitive Vacation Policy
• Fitness Subsidy
• Training and Development Program
• Paid Charity Day and Regular Company Fun Events
• StarTech.com Product Discount
• Bonus Plan
   

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2023 and for the 13th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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