London Tech Jobs / London, ON - Fanshawe College - CRM Marketing Officer

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Location:	London, ON
Date Posted:	Jul 23, 2022

Job Description

CRM Marketing Officer

Posting Number	40446
Requisition Title	CRM Marketing Officer
Internal Posting Closing Date
External Closing Date
Open Until Filled	Yes
Campus Location	London
Department	Marketing (MAC)
Employment Group	Support
Pay Details	$35.83 per hour
Hours of Work per Week	35 Monday to Friday 8:00 a.m. to 4:00 p.m.
Summary	Working at Fanshawe College As an employee of Fanshawe College you may be required to work on-campus, remotely, or a combination thereof. Confirmation of your work location will be clarified with you upon hire, and may be subject to change based on the duties required of your position. Note: This is a full-time position (35 hours per week). Duties: Reporting to the Senior Manager, Marketing, the CRM (Customer Relationship Management) Marketing Officer develops and implements comprehensive strategic communication projects and campaigns which further the objectives of the College CRM strategies. The CRM Marketing Officer will work closely and collaboratively with the team of college Marketing Officers to be sure overall college marketing communications is consistent, effective and coordinated. The CRM Marketing Officer will ensure that lead capture strategies are implemented and CRM data is precisely managed. The CRM Marketing Officer is responsible for the development, planning, implementation and evaluation of lead nurturing campaigns, and the use of e-marketing in the marketing strategies of targeting prospective students and their influencers.
Qualifications	Post-secondary 3-year diploma/degree in Business Marketing or Communications, Customer Relationship Marketing and Sales Management, Business Analysis or related field Minimum 5 years’ proven experience with leveraging Salesforce and an integrated marketing automation tool to execute complex campaigns and sales business processes in B2C/B2B environments, including email programs, custom landing pages, intake forms, etc. An equivalent combination of education and/or experience may be considered; preference will be given to applicants meeting the education requirements Experience delivering presentations to medium and large size groups is a requirement Strong project management, technical and analytical skills; demonstrated ability in taking initiative and working as a team member is also required Strong marketing understanding including interviewing and research, along with analytical, decision-making abilities, the sales cycle and customer journey Marketo certification is preferred but not required Salesforce Administrator certification is preferred but not required Experience with API platform integrations is an asset
General Information	While transcripts are not required for the interview, they are mandatory prior to any offer of employment. We thank all applicants for their interest; however, only those chosen for an interview will be acknowledged. Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds. Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the Recruitment Coordinator leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs.
Special Instructions to Applicants	In order to view the related Job Description, copy and paste the following URL into a new browser window. https://hrjobsweb.fanshawec.ca\

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