Business Development Manager

by StarTech.com

Reference #: BUSIN002043
Position Type: Regular, Full-time
Remote work options: Hybrid
Location: London, Ontario
Date Posted: Jul 17, 2025
StarTech.com

Job Description

Description
Are you a dynamic sales professional with a passion for driving revenue growth and building strong relationships? StarTech.com is looking for a Business Development Manager to execute outbound sales strategies with long-tail partners and their key end customers.

In this role, you will focus on building strong relationships with high-value sales representatives, leveraging channel partnerships, and positioning StarTech.com’s value propositions and product portfolio to maximize customer engagement and revenue generation.

What you will be responsible for:

Broad-Based Reseller Growth & Relationship Management:

Build and strengthen relationships with sales representatives at broad-based (Tier 2/unmanaged) reseller accounts, identifying alignment with key end-customer opportunities.
Act as the primary contact for unmanaged reseller engagement, ensuring consistent outreach and value-driven communication.
Host regular meetings (virtual or in-person) to educate, enable, and support resellers with StarTech.com’s offerings.
Monitor inbound leads and requests (e.g., TeamVAR, Volume Requests, PartnerSuccess inbox, Deal Registration) to identify opportunities and ensure timely follow-up.
Partner with internal teams to ensure broad-based reseller engagement is coordinated, efficient, and aligned with business goals.
Sales Execution & Market Expansion:

Execute scalable outreach campaigns (email, phone, webinars) to grow StarTech.com’s presence with new and existing broad-based resellers. 
Proactively identify and activate white-space resellers to drive brand awareness and revenue contribution. 
Collaborate directly with top-performing reseller sales reps to deliver strategic sales messaging and increase StarTech.com adoption. 
Deliver compelling, solution-focused presentations that showcase StarTech.com’s full portfolio and value proposition to reseller teams. 
Maintain a high cadence of partner-facing activity to uncover new opportunities and accelerate channel momentum. 
Pipeline & Opportunity Management:

Build and maintain a healthy, growing pipeline of reseller-driven opportunities, including volume deals, standards, and projects. 
Focus on increasing both opportunity volume and win rate to meet or exceed revenue targets. 
Accurately track reseller interactions, opportunity stages, and outcomes using CRM and reporting tools. 
Leverage data insights to inform follow-up strategy, prioritize accounts, and drive performance improvements. 
Channel Success & Feedback Loop:

Champion the Customer Success team’s resources and programs to help resellers deliver value to their customers. 
Ensure resellers understand and can effectively leverage StarTech.com’s tools, training, and product support. 
Capture and share partner and customer feedback with internal teams to improve future offerings, messaging, and go-to-market strategy. 
Essential Qualifications:

Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent relevant work experience in sales, account management, or business development. 
3+ years of experience in B2B sales, account management, or business development, ideally within IT, technology, or hardware sales. 
Proven track record of driving revenue growth through channel partners and direct customer engagement. 
Experience working with end customers, channel partners, and distribution networks.
Proactive outbound sales expertise focused on acquiring new business, expanding market reach, and driving revenue growth. 
Ability to develop deep partnerships with channel partner sales representatives and align them with key end customers for maximum business potential. 
Expertise in building and managing a structured sales pipeline, leveraging CRM tools to track opportunities, measure performance, and optimize conversion rates. 
Skilled in identifying and securing new accounts through cold calling, multi-channel outreach, and strategic networking efforts. 
Strong ability to persuade, negotiate, and close high-impact deals with sales reps, partners, and end customers. 

Benefits & Perks:

Comprehensive Benefit Plan and 401K Matching
Competitive Vacation Policy
Fitness Subsidy
Training and Development Program
Paid Charity Day and Regular Company Fun Events
StarTech.com Product Discount
Bonus Plan

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2024 and for the 14th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

Application Contact Information