Performance Marketing Manager

Company HQ:
London, ON

Work Location:
Hybrid – remote + 2-days/week in office (London, ON) or in-person client meetings

Type of Work/Status:
Full-time, permanent

Salary:
$70,000 – $85,000 annually (dependent on experience)

Start Date:
To be determined

Reports to:
VP Marketing, Amanda Wolfe

A Personal Message from Melissa McInerney, CEO

Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow.

tbk is changing quickly and so is the industry. Our clients are some of the most ambitious companies in their categories and they’re moving fast. The person we bring into this role needs to move with them — and ahead of them. This isn’t a role for someone who wants to maintain. It’s for someone who wants to build.

About the Role

This role owns whether the campaigns actually work. You’ll take a portfolio of client accounts and be the person responsible for the numbers that matter: leads, cost per acquisition, return on ad spend, and the pipeline our work generates. You build the campaigns, you launch them, and you optimize them until they hit the goal.

You’ll work across paid search, paid social, programmatic, and display, and you’ll partner with the strategist, creative, and developer teams to make every dollar work harder. You’ll be the one who reads the data early, spots what’s underperforming before it costs a client, and moves budget to where it’s converting.

This is a hands-on, performance-focused role for someone who is analytical, proactive, and genuinely driven by outcomes, not activity.

Who We’re Looking For

• Obsessed with performance. Launching the campaign isn’t the finish line. Hitting the target is. You watch CPL, CPA, and ROAS the way other people watch the clock, and a flat conversion rate is something you take personally.
• Fluent in the platforms. Google Ads, Meta, LinkedIn, and programmatic are tools you actually know how to drive, not just words on a résumé. You can build a campaign, structure an account, and read a report without needing a translator.
• A calm problem solver. When performance dips or a budget needs reworking, you get more focused, not more stressed. You bring options and a recommendation, not just a flag that something’s wrong.
• Already using AI to work smarter. You’ve found ways to use AI tools to move faster, test more, and free up time for the thinking that actually moves the needle. You don’t wait to be shown how. You figure it out and share what you learned with the team.
• Trusted in front of clients. You can sit on a call, walk a client through the numbers in plain language, and leave them feeling like they’re in capable hands. Performance expertise only counts if the client understands and trusts it.

What You’ll Do

You will own the performance of a portfolio of client accounts from setup through to results. That means building campaigns across paid search, paid social, programmatic, and display, getting them live on time, and optimizing them against real targets every week.

You will manage client budgets and media spend with discipline. You’ll keep pacing clean, shift dollars toward what’s converting, and protect the margins that let the agency reinvest in its people. Every report or presentation that goes to a client gets your eyes first, and it will carry a real insight and a clear recommendation, not just numbers on a page.

You will run a testing engine across your accounts. Each month you’ll put structured experiments in market, track what works, and bring those learnings back so the whole team gets sharper. You’ll partner with creative and content to make sure the message matches the media, and you’ll lean on analytics to prove what’s driving results.

You will be a strong client-facing presence, running performance reviews, sending updates before clients have to ask, and translating data into decisions. When something is at risk, you’ll catch it early and arrive with the fix.

What You Bring

• 3 or more years running paid media or performance marketing campaigns in an agency
• Hands-on experience in Google Ads, Meta, and at least one of LinkedIn or programmatic/display
• Strong command of performance metrics: CPL, CPA, ROAS, conversion rate, and attribution
• Comfort managing budgets, pacing media spend, and protecting both timelines and margins
• Confidence with analytics and reporting tools such as GA4 and Looker Studio
• AI tools as a genuine and current part of how you work, with the curiosity to keep pushing that further
• Clear, organized communication with both clients and internal teams
• A solutions-first mindset: you bring options and a recommendation, not just problems

How to Apply

To apply, please submit:

1. Your resume with a digital portfolio or case studies that demonstrate measurable results.

2. A one-page cover letter (PDF) that outlines your proudest digital marketing achievement, the tools you used, and the specific impact you delivered.