Digital Marketing Specialist

by DirectDial

Location: London, ON
Date Posted: Sep 04, 2024
DirectDial

Job Description

Digital Marketing Specialist
 

Position Summary

We are seeking a proactive and dynamic Digital Marketing Specialist to join our team. Reporting to the VP of Marketing, the successful candidate will be responsible for day-to-day digital marketing activities across all platforms to increase brand awareness, improve marketing efforts, and drive sales. This is a fantastic opportunity for someone looking to grow and hone their digital marketing skills in a fast-paced, entrepreneurial environment.

Key Accountabilities

  • Lead the planning, execution, and optimization of multi-channel digital marketing campaigns, including email marketing, content marketing, PPC, and social media, to increase engagement and drive conversions.
  • Analyze digital marketing metrics and KPIs to assess campaign performance, identify trends, and provide actionable insights and recommendations to improve future initiatives.
  • Take ownership of our SEO strategy, working closely with the VP of Marketing to boost organic search rankings, enhance keyword targeting, and implement on-page and off-page SEO best practices.
  • Collaborate effectively with marketing agencies, external partners, and internal teams to ensure alignment on brand messaging and marketing goals.
  • Act as a key contributor to initiatives that foster a positive, collaborative, and innovative workplace culture.
  • Ensure all digital content is aligned with THINQ brand guidelines and effectively communicates our brand values.
  • Support the planning and execution of internal and customer-facing events that enhance brand loyalty and engagement.
  • Manage relationships with external vendors, agencies, and partners to ensure successful delivery of marketing campaigns.

Knowledge, Skills and Abilities

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 5 years of experience in a digital marketing role with a strong emphasis on social media leadership and SEO strategy.
  • Demonstrated expertise in SEO best practices and a solid understanding of the latest digital marketing trends and tools.
  • A passion for the Technology industry and a drive to excel in a dynamic, growth-oriented company.
  • Exceptional communication and interpersonal skills, with the ability to articulate ideas clearly and persuasively to diverse audiences.
  • Proven ability to work independently and as part of a team, managing multiple projects and deadlines effectively.

Compensation

THINQ Technologies Ltd. offers a competitive base salary between $50,000 and $55,000 (to commensurate with experience) with opportunities to earn performance bonuses. After three months employees are eligible to participate in our subsidized benefits package.? After 1 year of?employment, employees are eligible to join our pension program.?The successful incumbent will be entitled to 2 weeks paid vacation each year.

Ready to Apply?

Candidates are to submit a resume and cover letter detailing?their interest and suitability for the role. We thank all applicants, however, only those selected for an interview will be contacted.

Attach your Resume and Cover Letter

Thinq?Technologies Ltd supports an inclusive safe working environment and?welcomes and encourages applications from all people. Accommodations are available on request for candidates taking part in all aspects of the selection process.