Marketing & Content Creation Coordinator  

Marketing & Content Creation Coordinator  

Salary Range: $48,000-$52,000

We believe every local employer should have the talent, resources, and support they need to continue growing and investing in London, and that jobseekers should have access to a vast and diverse selection of exciting job opportunities. We exist to create an environment in London where this is possible. 
 
The London Economic Development Corporation (LEDC) is the lead economic development agency for London.? We work with business, government, academic institutions, and industry partners, to support the growth of existing businesses, and attract new businesses to London. 
 
We are searching for a creative and driven Marketing and Content Creation Coordinator to join our team. If you're ready to craft captivating stories and spotlight London as the ultimate hub for business growth, investment, and diverse career opportunities, then this role is for you! You'll be at the heart of promoting London's economic initiatives, engaging with our vibrant community, and showcasing why our city is the place to be. Get ready to develop and execute content strategies that drive engagement, boost brand awareness, and power LEDC’s mission. 

This is a full-time position in London, Ontario working in the office M-Th with the flexibility to work remotely on Fridays. 

KEY RESPONSIBILITIES: 

Content Creation: 

• Develop, write, and edit engaging content for various audiences and platforms including website, blog, social media, email newsletters, magazines and press releases. 

• Create visually appealing graphics, videos, presentations, and other multimedia content to support marketing campaigns and business development initiatives. 

• Maintain and enhance LEDC’s website properties to keep information current, drive traffic and improve performance. 

• Curate and optimize content for specific social platforms to increase engagement and adhere to platform policies. 

• Monitor social media channels for engagement opportunities, sharing and supporting news from partners, clients, and the business community. 

• Perform copywriting duties across multiple communication platforms for both internal and external audiences from web content, digital media, corporate communications and newsletters. 
   

Marketing Strategy: 

• Assist in the development and implementation of comprehensive marketing strategies to promote LEDC’s programs, services and events. 

• Conduct market research to identify trends and opportunities for content creation and marketing initiatives. 

• Research and evaluate digital advertising opportunities. 
   

Public Relations and Outreach: 

• Assist in the development and distribution of press releases and media kits. 

• Coordinate and attend events, trade shows, and networking opportunities to represent LEDC. 
   

Analytics and Reporting: 

• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and social media analytics. 

• Prepare regular reports on content performance, campaign effectiveness, and ROI. 

• Provide insights and recommendations for continuous improvement. 

 
QUALIFICATIONS: 

• Minimum of 2 years of experience in marketing and content creation. 

• Exceptional writing, editing, and proofreading skills with a keen eye for detail. 

• Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Photoshop). 

• Savvy with social media and analytics tools (e.g., Google Analytics, Facebook Insights). 

• Excellent organizational and time management skills, capable of juggling multiple projects at once, and balance competing priorities 

• Creative thinker with strong problem-solving abilities. 

• Strong interpersonal and communication skills. 

• Familiarity with newsletter software such as MailChimp. 

OUR KIND OF PERSON 

• Change Enthusiast: You thrive in a fast-paced environment that is ever-evolving, and you can pivot quickly. 

• Viral Savvy: You get what makes content go viral and know how to leverage that magic. 

• Proud Creator: You take pride in your work and are passionate about delivering top-notch content. 

• Team Player: You’re comfortable taking initiative, collaborating with others, and mentoring when needed. 

• Master of Multi-tasking You can juggle multiple assignments and work effectively, whether independently or as part of a team. 

WHAT YOU CAN EXPECT FROM US 

• Exciting and Dynamic Environment: Every day is different, filled with a variety of challenges and a strong sense of purpose. 

• Competitive Compensation: We offer competitive salaries and employee pension plans. 

• Comprehensive Benefits: Enjoy a full benefits package, including health, dental, and vision. 

• Growth Opportunities: We support your professional development with ample opportunities for learning and growth. 

Diversity and inclusion are embedded in our culture. Our goal is to continuously improve and sustain an inclusive culture in which diversity provides deeper insights and creates an environment of innovation, creativity, and growth.? By attracting, developing, and engaging the best minds of diverse and empowered individuals, we help realize life’s potential for ourselves, our clients and our community. 
 

To apply, please submit your cover letter and resumes to resumes@ledc.com by 4pm on Friday, August 16th.