Director, Website Strategy


Position Type: Full-time
Location: London, ON
Date Posted: Jun 03, 2024

Job Description

Director, Website Strategy


Join the team as the Director, Website Strategy, reporting directly to our Chief Revenue Officer. In this pivotal role, you will spearhead the development and execution of a strategy aimed at elevating customer engagement on our website while streamlining their journey from initial research to conversion.

As a leader within our organization, you will orchestrate the planning, construction, and maintenance of our digital platform, ensuring alignment with our business objectives, user experience (UX) principles, and key industry benchmarks. Your responsibilities will extend to collaborating across departments, harnessing data-driven insights, and integrating cutting-edge technologies to enhance the website's efficacy as a conduit for deeper customer understanding and communication.

If you're passionate about leveraging your expertise to drive traffic, boost engagement, and optimize conversion rates through strategic innovation, we invite you to apply for this dynamic opportunity. Join us in shaping a digital landscape that not only meets but exceeds the evolving needs of our valued customers.

What you will be responsible for:

  • Develop comprehensive insight into company business model, initiatives, and website objectives.
  • Develop and execute strategic roadmap for organization's website(s) in alignment with overall business objectives, digital marketing, and merchandising goals.
  • Lead and mentor cross-functional team to achieve website objectives effectively.
  • Define and prioritize website features, functionality, and enhancements based on user needs, market trends, and competitive analysis.
  • Collaborate with stakeholders to gather requirements, define project scopes, and ensure timely, within-budget delivery of website initiatives.
  • Oversee website design and UX, ensuring consistency, accessibility, and usability across all platforms and devices.
  • Implement SEO strategies to enhance organic search visibility and drive traffic.
  • Utilize web analytics tools to monitor and optimize website performance and user experience.
  • Conduct A/B testing and optimization strategies to improve conversion rates and lead generation.
  • Stay updated on emerging technologies and trends in web development, UX/UI design, and digital marketing.
  • Manage vendor relationships, contracts, and budgets for website development and maintenance.
  • Ensure compliance with legal and regulatory requirements, including data privacy and accessibility standards.
  • Provide regular reports and strategic recommendations to senior management on website performance.
  • Drive website performance to enhance customer engagement and revenue generation.
  • Directly impact revenue growth, customer satisfaction, operational efficiency, and innovation.
  • Navigate diverse challenges requiring deep understanding of web development, UX/UI design, digital marketing, and strategic planning.
  • Solve problems with a blend of established solutions and innovative approaches to adapt to the evolving digital landscape.

Essential Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Computer Science, Information Technology, Digital Marketing, or a related field.
  • Experience and a proven track record in leading website strategy initiatives and achieving measurable results essential.
  • Strong understanding of web development technologies and methodologies.
  • Proficiency in SEO strategies and web analytics tools (e.g., GA4).
  • Excellent leadership and team management skills help champion our One Team culture.
  • Project management experience, including prioritization and budget management.
  • Deep understanding of UX/UI principles and best practices.
  • Analytical mindset with the ability to derive insights from data.
  • Up-to-date knowledge of industry trends and emerging technologies.
  • Effective communication and stakeholder management abilities.
  • Vendor management and contract negotiation skills.
  • Knowledge of legal and regulatory requirements related to web compliance and security.

Preferred Qualifications:

  • Certifications or specialized training in web development, SEO, UX/UI design, project management, or digital marketing is beneficial.

Benefits & Perks:

  • Comprehensive Benefit Plan and RRSP/401K/Retirement Savings Contribution Matching
  • Competitive Vacation Policy
  • Fitness Subsidy
  • Training and Development Program
  • Paid Charity Day and Regular Company Fun Events
  • Product Discount
  • Bonus Plan

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2023 and for the 13th consecutive year. In 2022, was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”. is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.

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