Digital Advertising Coordinator

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

We are currently seeking an analytical and data-driven Digital Advertising Coordinator to join our growing Paid Advertising team!

The Digital Advertising Coordinator is responsible for the setup, execution, management, and optimization of digital advertising campaigns across a variety of platforms. This includes both data pulling and report generation

*Full-time remote is available nationally. Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few!...

Key Responsibilities

• Create, set up and launch digital advertising campaigns designed to meet client goals and KPIs using necessary tools (e.g. Google Ads, Facebook Ads, YouTube, Analytics, Shopify)
• Execute campaigns in a timely manner and strives for a high degree of accuracy with Quality Assurance issues decreasing over time
• Collaborate with senior team members to ensure marketing strategies deliver an ROI for clients
• Conduct and report on research surrounding target audience, keyword research, and competitive analysis
• Write advertising design briefs with creative best practices that align with client/campaign goals
• Liaise with inter-departmental and cross-functional team members to optimize client experience and ensure optimal solution delivery
• Responsible for monitoring budget pacing for assigned accounts and adjusting spending based on performance data
• Daily management of campaigns including updating copy, A/B testing, keywords, bids, audience testing etc
• Monitor campaign performance and measure against KPIs, making data-driven optimizations and recommendations to improve or maintain performance

Qualifications:

• 1+ years’ relevant marketing experience, preferably media buying
• Successful completion of a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience
• Experience with advertising platforms such as Google Ads, Facebook Ads, YouTube, etc
• Certified in Google Ads, Analytics
• Proven ability to apply creativity, innovation, and resourcefulness to daily work

Since its founding in 2015, Northern has grown to nearly 200 employees, helping leading brands across North America navigate digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® in Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.