VP of Sales & Marketing

VICE PRESIDENT OF SALES & MARKETING

POSITION SUMMARY

The Vice President (VP) of Sales and Marketing is responsible for leading BOS Innovations’ growth strategy by aligning the company's marketing and sales efforts under one unified vision. This executive-level role oversees both Canadian and US sales operations, as well as the overall marketing strategy. The VP will also be accountable for the initial startup and initial operations of BOS USA in Kentucky, ensuring integration with BOS standards and embedding company values into the culture of the new office.  Our Kentucky location will be the geographical center for BOS strategic sales growth.

RESPONSIBILITIES    

BOS USA – Operational Oversight

Operational oversight is a temporary responsibility during the initial establishment of the BOS USA office; all operational staff will report to Canadian leadership.

• Provide executive leadership over the BOS USA location, ensuring overall operations align with BOS standards and practices.
• Support BOS corporate management of the BOS USA team, including hiring, onboarding, and performance.
• Integrate BOS Innovations’ values into the workplace culture to create a strong, engaged, and aligned team environment.

Sales (Canada & USA)

Temporary responsibilities required during the initial establishment of the BOS USA office:

• Leverage the existing US customer base and BOS Canada Sales team: Development of Business for BOS USA during the initial phase of growth, directly executing day-to-day sales activities such as prospecting, client outreach, relationship development, and proposal preparation.
• Actively build the customer base in the United States by leveraging existing BOS clients and identifying new business opportunities in the local market.
• Transition sales responsibilities to additional team members as growth milestones are reached and the team expands.

Ongoing, long-term responsibilities:

• Provide leadership and strategic oversight for all sales activities in both Canada and the United States.
• Identify and pursue new business opportunities, partnerships, and customer relationships.
• Lead and mentor the Business Development and Account Management team in the Canadian office.
• Align sales strategy with marketing campaigns to drive growth and improve lead conversion rates.
• Represent BOS at industry events, conferences, and key customer engagements.
• Ensure strong coordination between sales, product development, and operations teams.

Marketing

• Provide strategic oversight and leadership for all marketing activities, setting the vision, direction, and priorities for the department.
• Guide and support the Marketing Coordinator, who is responsible for executing day-to-day marketing tasks and campaigns.
• Develop integrated marketing strategies that align with business goals and support lead generation and brand awareness.
• Oversee brand consistency across all platforms and planning of digital initiatives including SEO, SEM, social media, and email campaigns.
• Monitor performance metrics and campaign ROI, guiding adjustments to maximize impact.
• Direct ongoing improvements to the BOS website and lead market analysis to identify opportunities and threats.
• Represent BOS at industry trade shows to strengthen brand presence and uncover marketing opportunities.
• Manage the department budget and foster a collaborative, innovative team culture.

ACCOUNTABILITIES

• Achievement of marketing and sales targets across both Canadian and U.S. markets.
• Leadership and development of high-performing teams in both countries.
• Operational integrity and employee engagement at the BOS USA location.
• Consistent application of BOS values across departments and geographies.
• Accurate and timely reporting of business KPIs.

MEASUREABLES

• Quarterly Revenue Target
• Technology and Regional Targets
• Number and value of top-of-funnel opportunities
• BOS USA Employee Engagement Health

This description reflects management’s assignment of essential functions, it does not prescribe or restrict the tasks that may be assigned. BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Your interest in this opportunity is appreciated. Applicants must be eligible to work in Canada. Only those applicants selected for an interview will be contacted.

Requirements

About You

You are a visionary sales and marketing leader with a proven ability to drive growth, build high-performing teams, and lead market expansion initiatives across borders. With experience overseeing both strategic marketing and multi-region sales operations, you bring a unified, results-driven approach to business development. Your leadership style fosters collaboration, alignment, and execution, ensuring that teams stay focused on delivering measurable outcomes.

Your entrepreneurial mindset and operational insight equip you to build new markets—such as BOS USA—from the ground up, while embedding company values and sustaining cultural integrity. You are highly effective at balancing long-term strategy with hands-on leadership, excelling at customer engagement, marketing performance, and cross-functional collaboration that fuels sustainable growth.

Benefits

About BOS Innovations

For over 25 years, BOS Innovations has delivered industrial automation solutions that address the complex challenges faced by manufacturers in automotive, mining, energy, defense, and general industries. Our collaborative approach and advanced technology pave the way for future advancements and profitability.

Benefits Of Working At BOS

Rewarding and Innovative Contribution to Society

High Performance, Forward Thinking Team

Mentorship and Leadership Programs

Flexible Work Hours

Competitive Salary

Health Benefits Program (multiple extended health care plans to choose from)

Annual Profit Sharing

RRSP Employee/Employer Matching Program

Banked Hours Program

Subsidized Lunch Program

Staff appreciation lunches & Socials

Bi-annual company events

Career planning & goal setting

Employee Recognition Programs

Performance Appraisal Program

BOS Promotional Clothing

Employee Assistance Program

Onsite Gym and Locker Rooms with showers

Ping pong and foosball table in Cafeteria for lunches and breaks