Contract Performance Copywriter

Overview

tbk is a performance-driven marketing and web agency seeking a Contract Performance Copywriter to join our team on a part-time retainer basis. We are looking for an individual who can craft compelling, conversion-focused copy rooted in research, brand strategy, and SEO best practices. This is not a journalism-style content role—we are seeking a true strategic thinker who understands how to write copy that moves metrics.

The ideal candidate will be experienced in marketing and advertising copywriting across digital channels, knowledgeable in SEO tools like SEMrush and Google Analytics, and passionate about writing for diverse client industries.

Scope of Work

The selected copywriter will be responsible for the following:

• Writing website copy, landing pages, paid and organic social media content, emails, and blog posts
• Creating ad copy for digital campaigns (Google Ads, Meta, etc.)
• Developing messaging frameworks and brand voice documentation
• Conducting keyword research and writing SEO-optimized content
• Collaborating with strategists, designers, and developers to align copy with performance goals
• Reviewing analytics (via GA4, SEMrush, etc.) to inform and optimize content strategy
• Participating in occasional client discovery or feedback sessions

Requirements

• 3+ years’ copywriting experience in a marketing or digital agency
• Proven track record of driving measurable results (e.g., conversions, engagement, click-through rate)
• Strong knowledge of SEO and keyword strategy, with access to tools such as SEMrush, Ahrefs, or equivalent
• Active Google Analytics certification (e.g., GAIQ)
• Ability to adapt tone and voice across diverse industries and audience segments
• Exceptional communication and organizational skills
• Comfortable working within brand and strategy frameworks
• Familiarity with CMS platforms and digital best practices

Contract Terms

• Type: Part-time remote contract
• Structure: Monthly retainer
• Estimated Hours: Please indicate how many hours per week or month you can commit
• Duration: Initial 3-month contract, with potential for extension or permanent placement
• Compensation: Hourly rate (to be proposed by applicant)

Submission Requirements

Please submit the following to be considered:

1. Cover letter or summary explaining your approach to performance-based copywriting and fit for this role

2. Portfolio of 5+ samples showcasing strategic, results-driven copy, including measurable outcomes and the strategies used

3. Hourly rate and estimated weekly/monthly availability

4. Two client references