Request for Proposal (RFP) Freelance Social Media Coordinator

 Start Date:  March 2025  

 Duration:  Month-to-month contract with the opportunity for a long-term partnership  

About AutoVerify:   

AutoVerify is a forward-thinking B2B company focused on revolutionizing the automotive industry with cutting-edge technology. We pride ourselves on innovation, customer service, and helping our clients navigate the complexities of the digital world. Our social media presence plays a crucial role in our engagement with customers, partners, and potential leads.

Scope of Work:   

We are looking for a talented and experienced Freelance Social Media Coordinator to manage our company’s social media platforms. The ideal candidate will have a strong understanding of social media strategy, content creation, and audience engagement. Your responsibilities will include:  

• Social Media Management: Overseeing and maintaining active accounts across our social media platforms (e.g., Facebook, Instagram, LinkedIn, X).  
• Content Creation: Develop content ideas and create visually engaging posts using tools such as Canva. This includes creating graphics, writing captions, and aligning the content with our brand voice.  
• Content Scheduling: Implementing a content scheduling tool to plan posts in advance. 
• Community Engagement: Responding to comments and messages, engaging with followers, and fostering a positive online community.  
• Boosting & Paid Ads Recommendations: Suggesting and managing social media ad campaigns to boost engagement or drive conversions.  
• Analytics & Reporting: Provide monthly reports on social media performance, including metrics like engagement rate, follower growth, and ROI. You will also suggest areas for improvement based on these insights.

Project Deliverables:   

• Develop a monthly social media strategy for AutoVerify.  
• Create and implement a content calendar for each platform.  
• Produce weekly content (posts, stories, reels, etc.) with a focus on audience engagement and brand consistency.  
• Create interesting, engaging, product-specific content crafted intentionally for each platform
• Monitor and respond to comments and direct messages within a 24-hour timeframe. Escalate comments to Senior Manager of Marketing if needed.  
• Offer paid social media campaign recommendations and manage ads if required.  
• Generate monthly performance reports detailing key metrics and KPIs.

Applicant Instructions:   

Please submit your portfolio of work along with a proposal that answers the following questions. This will allow us to assess your approach and fit for the role.  

1.  Experience and Background:   

• How many years of experience do you have in social media management, and what types of brands/industries have you worked with?   
• Do you have any experience with B2B Social Media?
• Do you have any experience in the automotive space?

2.  Social Media Strategy and Content Creation:   

• How would you approach creating a content strategy for AutoVerify’s social media channels? What types of content do you believe would work best for our industry and target audience?  
• Can you provide an example of how you would create a content calendar for a month? What tools would you use to manage and schedule posts?  
• What is your process for caption writing? How do you ensure the captions are well-written, aligned with the brand voice, and engaging for the audience?

3.  Engagement and Community Management:   

• How do you handle community engagement on social media? What is your approach to responding to comments, direct messages, and mentions?  
• How do you balance engaging with followers while maintaining professional boundaries?  

4.  Analytics and Reporting:   

• What KPIs do you track to measure social media success? How do you report on the effectiveness of your campaigns?  
• Can you provide an example of a report you’ve generated in the past? What insights do you typically share with clients? 
• How do you use data to make actionable recommendations?

5.  Budget and Deliverables:   

• For a budget of $1500/month, what will be provided? 
• What would your process look like to ensure all deliverables are met within the monthly budget?

Additional Notes: 

Applicants should include a portfolio showcasing examples of past social media work, including links to active social profiles or case studies.  

Submission Guidelines:  

Please attach your proposal, including answers to the above questions, your portfolio, and any other relevant information by February 14, 2025 at 12 noon est.

Selection Criteria:

• Experience in social media management and content creation  
• Creativity and understanding of social media trends  
• Ability to work independently and manage multiple social media platforms  
• Knowledge of analytics tools and KPIs to measure success  
• Clear communication and responsiveness
• Previous experience with B2B businesses and the automotive industry an asset.

We look forward to hearing from you and seeing how you can help AutoVerify grow its online presence!


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