Demand Generation Specialist

Demand Generation Specialist

Department: Research & Marketing

Employment Type: Full-Time

Minimum Experience: Mid-level

Compensation: $70,000 - $80,000
 

About PSD Citywide
Ready to make a real impact on communities across North America?

PSD Citywide isn’t just a software company; we’re transforming how Local, First Nations, and Regional Governments achieve success and build sustainable futures for their communities. As a recognized leader in Enterprise Asset Management, maintenance management, and planning solutions, we provide cutting-edge software and expert advisory services that improve infrastructure and public services.

Why join us? We are a "Fun-clusive" organization! This means we intentionally foster a supportive and engaging culture where your contributions are celebrated, your skills are rewarded, and your career growth is encouraged. Ready to influence change? Bring your expertise in technology and data to our team and directly shape how local governments improve service delivery. Apply now!

Job Description

The Demand Generation Manager will be responsible for creating, executing, and optimizing multi-channel marketing campaigns that generate high-quality, sales-ready leads (MQLs) and accelerate pipeline growth. This role requires a strong blend of analytical skill, creative campaign execution, and technical marketing expertise within a complex B2G/B2I sales environment. The ideal candidate has 3+ years of hands-on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality. This is a Full Time Remote based role within Canada. 

Responsibilities & Duties

• Campaign Deployment: They are responsible for the hands-on building and launching of all lead generation campaigns.
• Conversion Rate Optimization (CRO): They own the testing and optimization of all conversion points—landing pages, forms, and calls-to-action (CTAs). By improving conversion rates by even a few percentage points, they can instantly boost lead volume without increasing ad spend, directly accelerating lead generation efficiency.
• Budget Efficiency: They manage the day-to-day bidding and targeting in advertising platforms, ensuring the budget is spent on high-performing segments and channels, which lowers the Customer Acquisition Cost (CAC) and makes growth more sustainable.
• MarTech Management: They manage the technical connections between advertising platforms such as LinkedIn and the Marketing Automation Platform (MAP), and the CRM. This ensures reliable data flow, preventing "leaks" in the funnel where valuable leads might be lost.
• Lead Nurturing Mechanics: They build, test, and segment the automated email nurture tracks, ensuring MQLs who aren't yet sales-ready remain engaged with relevant, value-driven content until they show enough intent for a sales handoff.
• Lead Follow up: Proactively follow up with new prospects after a webinar and after new prospects have connected with the PSD team at an event.
• Reporting: Ensure accurate reporting of new leads and conversations generated.
• Audience Segmentation: They execute precise audience targeting based on defined Ideal Customer Profiles (ICPs)(e.g., municipal size, specific titles, existing technology).
• Other duties as assigned.

Qualifications

• Bachelor’s Degree in Business Administration, Marketing, Communications, or a related discipline.
• 3+ years of hands-on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality.
• Lead Generation: Proven track record of generating consistent leads.
• Ad Platform Management: Hands-on experience creating, optimizing, and scaling paid acquisition campaigns across platforms relevant to B2B, such as LinkedIn Advertising.
• CRM Mastery: Strong working knowledge of Salesforce. The specialist must understand the lead lifecycle, MQL definitions, and how marketing activities impact the sales pipeline and reporting.
• Marketing Automation Platform (MAP) Proficiency: Deep experience with HubSpot This includes campaign creation, lead scoring, segmentation, drip campaigns, and complex workflow building.
• A/B Testing & Optimization: Experience designing and executing experiments (A/B testing landing pages, subject lines, ad copy) to continuously improve conversion rates at every stage of the funnel.
• Content Strategy & Mapping: Understanding of how to map different types of content (eBooks, webinars, case studies, blogs) to different stages of the buyer’s journey (Awareness, Consideration, Decision).
• Sales Alignment (Smarketing): Proven success working collaboratively with the Sales team to ensure MQL definitions are agreed upon, leads are followed up on quickly, and feedback is incorporated into campaign design.
• Excellent Communication: Clear, concise communication skills needed for reporting ROI to leadership and collaborating with the content team. 

What We Offer:
Competitive Compensation: We offer competitive salaries that recognize your skills and experience
Wellness Coverage: Enjoy a comprehensive health and wellness benefits package that keeps you and your family secure and healthy.
Flexible Working: Work where you thrive! Enjoy remote work flexibility (specific regional options apply) while staying connected to our supportive team.
Work-Life Balance: Benefit from Flex Hours to manage your personal life and Paid Time Off (PTO) so you can fully recharge.
Unwind Early: Say hello to summer with our popular Summer Fridays—shorter work weeks to help you kick-start the weekend.
Culture & Community: Participate in fun social events (both virtual and in-person) and contribute to charity initiatives as part of our community focus.
Career Growth: Our Career Framework provides clear, structured paths for growth and ongoing learning, ensuring you reach your professional goals.

Candidate Journey

Resume Review: Once you apply, an actual person will review your resume and we are committed to getting back to you within three weeks with a response. 

Phone Interview: PSD’s People and Culture team will connect with you to learn about your experience and discuss the role further. They’ll also give you an understanding of what the interview process involves, along with an estimated timeline. 

Virtual Interview: Depending on the position, there will be one or two interviews with the Hiring Team that will include questions related to your skills, work experience, values and goals. We provide the opportunity to meet with a wide range of staff members so you can learn more about life at PSD Citywide. 

Offer/Feedback: The Hiring Team will debrief and make a decision within a few days of your final interview. If successful, your Recruiter will present you with a verbal offer, followed by a formal offer letter via email. If the timing was not right for this particular opportunity, we will connect with you and provide feedback. 

PSD Citywide is committed to ensuring equal access and participation for people with disabilities. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility.

We are committed to accommodating people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. Should you require any accommodation, please indicate this when you apply, and we will work with you to meet your accessibility needs.


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