Digital Marketing Specialist

by EXAR Studios

Position Type: Full-time
Location: London, ON
Date Posted: Aug 04, 2022
EXAR Studios

Job Description

 

Digital Marketing Specialist

Who we are:

EXAR Studios is a digital creative tech company whose mission is to develop extended reality (XR) technology that helps destinations all over the world bring engaging cultural content to users on location.

We deepen the experience of exploring the world by providing arts, history, and culture experiences to people who travel globally or locally. We work with local experts to create the most culturally authentic content we can while providing entertaining storytelling to the world. We design XR that fosters community collaboration, social impact, and a circular economy.

Join us in building a digital world for every city.

Where you’ll be:

  • Hybrid: On-location work at our studio in London, Ontario, Canada or remote work

  • Flexible hours

What comes across your desk:

  • Running ads on digital ads platforms like: Facebook, Instagram, LinkedIn, Google Ads, Display Ads, etc: help us get more customers!

  • Email drip campaign planning and automation using Hubspot: get our existing subscribers and customers more engaged in our brand

  • Search Engine Optimization for blog posts and main web content: make the content then get people to read it

  • Working with the team to execute marketing campaigns: we’re a creative team so you’ll get to meet people from all departments and collaborate with them

  • Identifying new content opportunities for SEO, social media, and ad campaigns: we don’t want to miss out on the opportunity to tell our story better and more frequently

  • Communicating campaign progress and results using Notion: if you can’t measure it, you can’t manage it; everyone has to know what happening and how they can help

Is this you?

  • Bachelors or diploma in marketing, communications, or similar field: not strictly necessary if you have a really great portfolio and can show you know what you’re doing

  • Testing and iteration mindset: marketing is about failing and learning quickly

  • 1+ years of B2B SaaS marketing experience: we sell our SaaS and custom products to businesses so you should understand how marketing is different in that scenario

  • 1+ years of SEO experience: we create content and we drive traffic to it

  • Love working with a team towards a common goal: our team is very friendly and we’ll welcome you wholeheartedly

  • Results-based and process oriented: it’s okay to obsess over the numbers a little bit

  • Strong business fundamentals: you might have to choose which campaigns to increase and decrease budgets on; making those decisions requires business acumen

  • Great verbal and written communication skills: a lot of your work is telling our story to the world; we’re counting on you to tell it well

  • Attention to detail: the graphics have to pixel perfect and the spelling and grammar has to be on point

Bonus points:

  • Experience running test ads to determine product-market fit for new products: we’re a startup and we frequently launch new products and features which should get the attention they deserve from customers and prospects

  • Up to date with new tools that can be used to improve marketing workflow for email automation, digital ads, and SEO: know about a fancy tool? We’ll be happy to check it out and see if it makes sense for the marketing workflow

  • A killer instinct for what is beautiful: not everything can be described technically; we love to see people with an eye for art and design

How to apply:

Please send resumes/cover letters to: s@exarstudios.com