Digital Marketing Specialist

by Arcane

Location: London, ON
Date Posted: May 21, 2024
Arcane

Job Description


Digital Marketing Specialist
 

Our growing Digital Marketing team is passionate about creating world-class advertising campaigns for our client partners. Do you thrive running Search, Shopping, Performance Max, Display, Paid Social, and YouTube ad campaigns? We’re looking for an experienced Digital Marketing Specialist with a proven track record in aligning tactics to a strategy that delivers on client goals.
 

The ideal candidate is analytical with hands-on experience developing and managing advertising campaigns on platforms including Google Ads, Meta Business Manager, Pinterest Ads, TikTok Ads Manager, DV360 / The Trade Desk. It is also important for this person to be constantly learning and exploring other/new channels and customer acquisition opportunities (e.g., platforms, media types, etc.).


Full time remote is available nationally (within Canada only, must be willing to flexibly work Eastern-Standard Time Zone hours).

 

Duties & Responsibilities.
Campaign Management, Execution

  • Development of Digital Advertising campaigns – from set up to optimization, reporting and ongoing management
  • Creation and optimization of PPC campaigns across Google Ads  – Paid Search, Shopping, Performance Max, Display and YouTube ads, ensuring the implementation of best practices
  • Creation and optimization of ads in Meta Ads Manager, as well as other Social platforms (TikTok, Pinterest, Twitter, Snap, etc.)
  • Oversee the success of campaigns and strategies including social media, blog, video, influencer marketing, and email marketing 
  • Accountable for all content marketing initiatives and strategy to drive traffic, engagement and leads that deliver sales and customer retention
  • This role requires a brand publisher mindset to create the content our audience is looking for and then optimize the path to conversion
  • Collaboration with senior client team members to ensure our strategies deliver ROI for our clients
  • Campaign reporting – both the development of reports, as well as communication of results and recommendation and implementation of strategies with clients
  • Work closely with the creative team on recommendations for ad creative and testing
  • Ownership of campaign performance

 

Industry & Thought Leadership

  • Accountable for staying up-to-date on the latest digital marketing trends 
  • Conducting and reporting on research surrounding target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis, and secondary research aggregation
     

Qualifications & Skills

  • 3 years minimum of paid ad experience (agency experience a bonus)
  • Deep knowledge of Paid Search, Shopping, Display & YouTube advertising – you’re a Google Ads wizard
  • Experience in Meta Business Manager, and other social platforms a bonus
  • Experience in the programmatic space with DSPs like DV360 & The Trade Desk a bonus 
  • Thorough understanding of digital marketing best practices 
  • Strong analytics capability and ability to present key insights and data to clients (advanced knowledge in Google Analytics)
  • Exceptional reporting skills and understanding of how to track and measure results with a flair for storytelling
  • Ability to work in a fast-paced environment and manage competing project timelines
  • Experience working with a cross-functional, cross-discipline team to develop strong client campaigns and strategies
  • Experience creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze and present content and social performance in the context of business objectives and conversions
  • Google Ads Certified in Search, Display, Shopping, and Video
  • Meta Blueprint certification good-to-have 

 

Check Out Some of Our Work Perks:

  • 4.5 day work week (who doesn’t love a half-day Friday?)
  • Competitive vacation time with an additional 10 personal days (for sickness, moving, mental health day, etc.).
  • Birthday day off & day of observance day off, plus a special Republix Day.
  • Professional Development Opportunities.
  • Variable Compensation in addition to salary.
  • A benefits package that is inclusive of a wellness spending account.
     

We sincerely thank all candidates who apply; however, only those selected for an interview will be contacted.

 

About Republix.

We are the next gen Growth Marketing Agency that helps brands and businesses reclaim their fearless attitude and ability to drive and accelerate growth. We exist to create extreme value and a hassle-free experience. Instead of investing time managing a multitude of agencies, each pushing its own agenda, we invite you to put the innovative structure of Republix to work. We’ve redefined the agency model. As an integrated group of agency “Citizens”, each with complementary strategic and tactical marketing expertise, we’re a single source for the best mix of solutions to evolve and drive performance and business growth. This unified collective allows the nuanced knowledge of a business to become fluid across every Citizen. With every discipline working as one, you will never have to onboard another agency again.

 

We’ve built our team in a remote workforce spanning across Canada with individuals that share a passion for innovation and results. Our passion and dedication has led us to many early successes. We are one of the fastest growing companies in North America:

  • 2018 Google Americas Winners, Search Innovation Award
  • Branham300 Top 250 list, 2018
  • 41st in Deloitte’s Technology Fast 50 ranking and 196 in Fast 500 in North America (2018)
  • #135 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2018)
  • 38th in Deloitte’s Technology Fast 50 ranking and 241 in Fast 500 in North America (2017)
  • #41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2017)


Republix welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.
 

Republix is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.

 

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