Senior Digital Insights Specialist

Permanent Full Time 

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We are hiring a Digital Analytics Implementation Specialist (internal title is Senior Digital Insights Specialist).

Role Description

The Digital Analytics Implementation Specialist is responsible for working with various Business Units to define measurable goals & objectives, Digital KPIs and lead web analytics implementation from start to completion.  The associate will also be tasked with reporting, analyzing and providing insights for all Online tools, Websites and Digital Marketing campaigns. The candidate will leverage expertise in areas including tracking requirement management and analytics tagging. This role will help various lines of business identify areas of opportunity to optimize digital experiences, from Digital Marketing campaign effectiveness, website/online tool optimization. This individual will work across the organization demonstrating the value of data by driving the business forward through analytics and insights.

What you’ll do

• Defining analytics requirements and success measures with project stakeholders in order to ensure accurate digital measurement.
• Develops Analytics Tagging Architecture, technical specification documents and works with front end development team for implementation.
• Executes Adobe Launch/Analytics Report suite setup to ensure successful implementation
• Leading initiatives focused on analytics implementation, customization, and automation of data collection processes.
• Provide interpretation and guidance to aid decision making by business leaders, as well as proactively inform teams with relevant insight that can be put to operational use quickly
• Support various business units with periodic Monthly, Quarterly, standardized reporting
• Will be the Subject matter expert on analytics tools and provide training/support and knowledge to greater business

 What you’ll bring

• 2 + years analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe Analytics
• 2 + years of experience in digital analytics implementation in Adobe Launch/Adobe dynamic tag manager
• 2 + years of experience in Tag Management Solutions on Google Analytics or Adobe Analytics
• Excellent project management skills specific to marketing
• Ability to collaborate with multiple stakeholders
• Strong understanding of HTML, JavaScript, and web protocols to develop and implement analytics solutions.
• Ability to manage multiple concurrent projects/initiatives

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The base salary for this position is between  $61.900 - $114.500 annually.  This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc).  If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Be your best at Canada Life- Apply today!

Being a part of Canada Life means you have a voice. This is a place where your unique background, perspectives and talents are valued, and shape our future success.

You can be your best here. You’re part of a diverse and inclusive workplace where your career and well-being are championed. You’ll have the opportunity to excel in your way, finding new and better ways to deliver exceptional customer and advisor experiences.

Together, as part of a great team, you’ll deliver on our shared purpose to improve the well-being of Canadians. It’s our driving force. Become part of a strong and successful company that’s trusted by millions of Canadians to do the right thing.

Canada Life serves?the financial security needs of more than 13 million people across Canada, with additional operations in Europe and the United States. As members of the Power Financial Corporation group of companies, we’re one of Canada’s leading insurers with interests in life insurance, health insurance, investment and retirement savings. We offer a broad portfolio of financial and benefit plan solutions for individuals, families, businesses and organizations.?

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee?has the opportunity to?reach their potential.?

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Canada Life policies. To request a reasonable accommodation in the application process, contact talentacquisitioncanada@canadalife.com.

Canada Life?would like to thank all applicants, however only those who qualify for an interview will be contacted.

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