Marketing Automation and Campaign Manager

Description

Are you passionate about leveraging cutting-edge marketing technology to drive impactful campaigns and nurture leads effectively? We're seeking a dynamic Marketing Automation and Campaign Manager to join our team and spearhead our efforts in maximizing the potential of marketing automation platforms.

Reporting to the Director, MarTech Strategy & Demand Generation, your primary focus will be on crafting, executing, and refining automated marketing campaigns that resonate with our target audience. By leveraging your expertise in marketing automation platforms, you'll streamline our processes, optimize lead generation, and enhance contact mapping and nurturing initiatives.

Collaboration is at the heart of what we do, and in this role, you'll work closely with cross-functional teams to develop comprehensive automation strategies that align with our overarching marketing objectives. From campaign inception to analysis, you'll guide the execution process, ensuring campaigns are not only impactful but also continuously refined based on performance metrics.

If you're ready to make a meaningful impact, drive innovation, and play a pivotal role in shaping our marketing efforts, we invite you to apply for this exciting opportunity.
 

What you will be responsible for:

• Develop and implement marketing automation strategies to streamline lead generation, nurturing, and customer engagement.
• Manage marketing automation platforms, including configuration, integration, and optimization.
• Collaborate with developers to design automation aligned with business requirements.
• Design and execute automated email campaigns, lead scoring models, and workflow automation to drive engagement and conversion.
• Partner with marketing, sales, and merchandizing teams to define automation goals, audience segments, and campaign objectives.
• Work with content strategy team to create and maintain marketing automation workflows for targeted content delivery throughout the customer journey.
• Analyze campaign performance metrics to assess effectiveness and identify optimization opportunities.
• Conduct A/B testing to refine campaign elements for maximum impact.
• Implement data management best practices for segmentation and personalization.
• Provide training and support on marketing automation platform usage and best practices.
• Stay informed on industry trends and make recommendations for improvement.
• Ensure compliance with data protection regulations and privacy best practices in marketing automation campaigns.
   

Essential Qualifications:

• Bachelor's degree in marketing, business administration, computer science, information technology, or related field required.
• Relevant work experience and certifications in marketing automation platforms considered in lieu of formal degree.
• Strong understanding of marketing principles and best practices.
• Knowledge of CRM systems (e.g., Microsoft CRM) and other marketing automation platforms.
• Ability to configure, integrate, and optimize marketing automation tools.
• Proven experience designing and implementing automated email campaigns, lead scoring models, and workflow automation.
• Analytical mindset to interpret campaign performance metrics and derive actionable insights.
• Strong project management skills for planning, executing, and monitoring marketing automation initiatives.
• Excellent communication and interpersonal skills for cross-functional collaboration and providing training and support.
• Attention to detail and ability to ensure compliance with data protection regulations (e.g., GDPR, CCPA) and best practices in data privacy and consent management.
   

Preferred Qualifications:

• Advanced degrees such as MBA with focus on marketing or technology.
• Familiarity with computer hardware landscape.
   

Benefits & Perks:

• Comprehensive Benefit Plan and RRSP/401K/Retirement Savings Plan Contribution Matching
• Competitive Vacation Policy
• Fitness Subsidy
• Training and Development Program
• Paid Charity Day and Regular Company Fun Events
• StarTech.com Product Discount
• Bonus Plan
   

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2023 and for the 13th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada’s “Best Employers” as well as “one of Canada’s fastest growing companies” for a ninth year in a row by “Profit 500”.

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.


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