Marketing Director

by tbk

Location: London, ON
Date Posted: Mar 18, 2024
tbk

Job Description

Marketing Director


At tbk, we lead brands to their next:
  • Their next brand that delights their customers and helps them acquire the right ones.
  • Their next marketing website that generates more of the right business.
  • Their next campaign that leads people with ease to connect with them.
  • Their next launch strategy that drives new expansion.
  • Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk’ers to their next:
  • Your next opportunity to meet with some of the world’s best clients.
  • Your next chance to show a team of the best what you’re capable of.
  • Your next moment to focus on your career without sacrificing your personal life.
  • Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

As an experienced Marketing Director, you know the number of talented, committed, and creative professionals it takes to build effective and cutting-edge brands, campaigns, websites, and platforms. It’s always a group effort, and the Marketing Director role is a central figure that sees the business vision and goals turn into reality for clients.


 

How Will You Be Successful in This Role

  • Strategically Aligning Marketing Efforts: Effectively developing and executing comprehensive marketing strategies that align with tbk’s values and business objectives. Ensuring all marketing initiatives drive towards a positive ROI for our clients.
  • Leading and Empowering the Team: Demonstrating exceptional leadership by inspiring and mentoring the marketing team to foster a collaborative, innovative, and high-performing environment.
  • Leveraging Data for Decision Making: Utilizing market research, data analysis, and performance metrics to inform strategies, make data-driven decisions, and adapt to market trends and client needs proactively.
  • Maintaining Strong Client and Team Relationships: Building and sustaining robust relationships with clients and within the division, ensuring high client satisfaction, team happiness, and effective cross-functional collaboration among the team.
  • Driving Innovation and Continuous Improvement: Staying ahead of industry trends and leveraging insights to drive innovation within marketing strategies and campaigns, thereby ensuring the company and its clients remain competitive and achieve their goals.


Responsibilities

  • Oversee all marketing clients within the division, providing strategic support and ensuring the achievement of their marketing goals.
  • Develop and execute comprehensive marketing strategies aligned with our client’s business objectives.
  • Oversee marketing campaigns, ensuring their success and alignment with client objectives.
  • Lead and manage a select portfolio of tbk’s top-tier marketing clients.
  • Conduct in-depth market research and analysis to stay abreast of industry trends and adapt strategies accordingly.
  • Collaborate extensively within the team and across departments to ensure a unified approach to client projects.
  • Monitor key performance indicators such as client spending, profit margins, client retention rates, and team satisfaction, adjusting strategies as needed.
  • Monthly reporting to the VP of Marketing with comprehensive reports on marketing performance, team performance, media spend, and strategic opportunities.
  • Optimizing the allocation of team resources and budgets to maximize efficiency and effectiveness, ensuring projects are delivered on time and within budget.
  • Lead and mentor the marketing team, fostering a collaborative and growth-oriented environment.
  • Identifying skills gaps and highlighting team members’ success to help them grow their careers.
  • Organize training sessions and workshops for the marketing team on the latest marketing technologies, creative thinking techniques, and industry best practices to encourage continuous learning and innovation.

 

Your skills and experience:

  • 10+ years of work experience in marketing, preferably executing marketing campaigns and strategies for at least 30 clients and experience working at a marketing agency for a significant portion of your career.
  • Bachelor’s or Master’s level education in Marketing, Communications, or other relevant educational program.
  • Proven ability to lead marketing teams, create and execute new marketing strategies for clients and analyze data and trends to achieve campaign goals and KPI targets.
  • A strong portfolio with experience in branding, digital marketing, digital advertising, email marketing, traditional media, CRO, social media and more.
  • Deep experience with Google Ads, Microsoft Advertising, StackAdapt, Meta, LinkedIn, etc.
  • Proficiency in Google Analytics, Google Tag Manager, and Microsoft Office 365.
  • Strong problem-solving and strategic planning abilities.
  • Ability to think creatively and strategically to solve complex marketing challenges and drive successful outcomes.
  • Solid grasp of business metrics and client objectives.
  • Strong skills in building and maintaining client relationships, understanding client needs, and ensuring client satisfaction.
  • Skills in identifying and resolving conflicts within the team promptly, and maintaining a positive work environment.
  • Exceptional skills of clear, concise communication across various channels, ensuring messages are understood and acted upon efficiently.
  • Ability to inspire, motivate, and direct a large team, ensuring all members are aligned with the company’s goals and working cohesively towards them.
  • Thrives in a dynamic, fast-paced environment.
  • Demonstrated ability to mentor and develop team members, fostering a culture of continuous learning and professional growth
  • Strong analytical skills coupled with excellent organizational and time-management abilities.
  • Strong verbal and written communication skills, including the ability to present strategies and insights clearly and persuasively to clients and team members.
  • High level of attention to detail in all tasks.
  • Google Analytics, Advanced GTM, Google Ads, LinkedIn, Facebook Certifications are required


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