Senior Product Marketing Manager

Senior Product Marketing Manager

Join us in Advancing the Environmental Global Impact within the Rail Industry

ZTR is a leading global railway technology company that modernizes and digitally connects railway rolling stock to help our clients create transformational environmental and operational efficiencies.   Our solutions and services have been provided for decades across the world and are used on thousands of locomotives. 

ZTR offers a positive working environment and a group of friendly and talented industry leaders passionate about combating climate change. We encourage and support employees to find long-term success and explore opportunities that play into their strengths and passions. We value lateral moves as much as vertical promotions; we believe all roles should develop your skills, broaden your experience, and help you continue on a journey to build a rewarding career at ZTR.

What You’ll be Doing
Are you passionate about supporting a more sustainable future? Do you enjoy working with talented individuals to solve complex problems? Are you excited to work on truly innovative product development? Are you data-driven and results-oriented? Whether it’s solving problems, consulting on products with compassion or continuing to train and develop your skills, you’ll be helping to push an entire industry technologically forward.

As the Senior Product Marketing Manager, you are a highly experienced and results-driven individual with a strong background in marketing technical products. You will have a proven track record of driving successful content marketing and lead generation initiatives, as well as excellent communication and analytical skills.

For this role, hybrid work is available; located at our office in London, ON.

Responsibilities include but not limited to:

• Product positioning and messaging: Develop and communicate a clear and compelling value proposition for the product that differentiates it from competitors.
• Go-to-market strategy: Develop and execute a comprehensive go-to-market plan, including product launches, promotions, and events.
• Sales enablement: Create sales collateral, presentations, and training materials to support the sales team in their efforts to sell the product.
• Market research and analysis: Conduct market research to identify customer needs, trends, and competitive landscape, and use this information to inform product strategy and marketing campaigns.
• Product launch management: Lead cross-functional teams to plan and execute product launches, including messaging, positioning, pricing, and promotional activities.
• Marketing campaigns: Develop and execute multi-channel marketing campaigns to generate demand and awareness for the product, including email, social media, and digital advertising.
• Thought leadership: Establish the product and company as thought leaders in the industry through speaking engagements, webinars, and content creation.
• Metrics and reporting: Establish KPIs for product marketing and regularly report on performance, making data-driven recommendations to optimize future marketing efforts.
• Customer advocacy: Develop and manage customer advocacy programs to capture and promote customer success stories and references.
• Competitive intelligence: Monitor and analyze competitor activity to inform product and marketing strategy and ensure that the product remains competitive in the market.

Who you are:

• 5-7 years of experience in Product Marketing, preferably within the technology industry
• Experience developing and communicating clear and compelling value propositions for technical products and data synthesis solutions to differentiate from competitor and provide compelling value offerings to various target personas.
• Experience developing and executing comprehensive go-to-market plans that drive breakthrough growth in line with corporate growth strategies.
• Experience creating effective sales enablement tools including collateral, presentations and positioning statements to support the sales team
• Experience performing market research and analysis to identify customer needs, trends, and competitive landscape to inform product strategy and marketing campaigns.
• Capability of leading cross-functional teams to plan and execute product launches, including messaging, positioning, pricing, and promotional activities.
• Proven success of developing and executing multi-channel marketing campaigns to generate demand and awareness for the product, including email, social media, and digital advertising.
• Demonstrated success of establishing a technology company as a thought leader in the industry through speaking engagements, webinars, and content creation.
• Strong analytical capability with experience stablishing KPIs for product marketing and regularly report on performance, making data-driven recommendations to optimize future marketing efforts.
• Extensive experience developing and manage customer advocacy programs to capture and promote customer success stories and references.
• Experience monitoring and analyzing competitor activity to inform product and marketing strategy and ensure that the product remains competitive in the market.

Why Choose ZTR?

ZTR is all about our people. That is why we value Diversity, Equity and Inclusion (DEI) within our organization. DEI is essential to our goal of creating a great place to work. We are committed to building a representative workforce and committed to equal opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We are looking for flexible, compassionate and enthusiastic individuals who thrive in a fast-paced working environment, and who are looking for long-term, meaningful employment in a career that makes a real difference.

At ZTR, we continuously promote a healthy balance between work, fun and family. This is a place where employees make a difference in our company and within our customers’ organizations. You will be able to direct your career path at ZTR as we are rapidly growing with numerous opportunities for professional growth and development.

ZTR Control Systems provides accommodations for applicants with disabilities throughout the recruitment process. If you require accommodation, please contact Human Resources. We will address information received regarding the accommodation needs of applicants in confidence

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