Marketing Automation Specialist

Description

Have you been looking for a role that’s exciting and gives you great stories to talk about? Here at Info-Tech Research Group, we are about to embark on a large-scale transformation of our marketing tech-stack, and you will have a chance to be a part of this transformation.

Info-Tech is one of the world’s fastest-growing IT research and advisory companies, proudly serving over 30,000 IT professionals. We are looking for a Marketing Automation Specialist to join our Marketing Operations team.

The Role

As a Marketing Automation Specialist, you will build effective marketing automation solutions that will support lead generation and revenue growth.  You will help Marketing deliver targeted and timely email campaigns and build automated programs to fuel our inbound funnel. In this role, you will be working closely with multiple stakeholders within Sales, Operations, and Product/IT departments to support integrations, build and manage program assets, execute campaigns and report on results.

What’s in it for you?

This could be a big highlight of your career! It’s not very often that companies undergo such major change, is it? YOU could be a part of it. You will learn the intricacies of the business and the tools that we use as you interact with multiple teams to ensure smooth integration between various data points in Salesforce and our innovative Mar-Tech stack.

Why work for us?

We are a growth focused, entrepreneurially spirited company that has consistently achieved YoY growth in 25 years of operation and are especially proud of our double-digit growth amid a global pandemic. When you join Info-Tech you get access to unlimited opportunities for professional growth and development in your field of expertise or areas you are interested in. We promote learning to help you be a better professional and we will also pay for some of those certifications.

You will work in a highly collaborative team that functions efficiently even in a remote work setting. You will have flexibility to work from home, at the office (located in London / Toronto Ontario and quite fun), or in a hybrid mode.We offer great competitive salaries, benefits plan, and RRSP matching plans.  

Major Responsibilities

• Build marketing automation programs and assets including landing pages, forms, automation rules, email lists, and Salesforce campaigns. Periodical scrubbing of dated marketing assets in Pardot such as engagement studio programs, lists, files and images, email templates etc.
• Use email validation tools (ZeroBounce, Everest) to clean up email lists for marketing and sales email campaigns
• Assist with webinar campaign deployment, testing, and registrant and attendee data analytics
• Support the execution of content distribution and engagement email programs, while managing email compliance, bounces, opt-outs and providing input on email metrics in Pardot, Salesforce, Salesloft and Everest.
• Provide support to users of the marketing technology stack including creation of user guides, FAQs and answering users’ questions in group chats and training sessions
• Support the implementation of new systems and their integration into the technology stack, including testing application performance, data sync and data accuracy
• Support the Marketing Operations team with troubleshooting and prevention of various data issues (sync errors, Salesforce workflow issues, lead assignment errors, automation rules misconfiguration and more).

Education and Experience

• 2-3 years of experience in marketing automation/operations, including at least 2 years of hands-on experience with Pardot, ideally within a B2B context.
• Good knowledge of Excel including data sorting and filtering, pivot tables, conditional formatting, and VLOOKUP formulas
• Experience with Salesforce reports and dashboards
• Experience with Salesloft and email validation tools would be a plus
• The ability to prioritize tasks based on the impact they have on colleagues and KPIs.
• A data-driven mindset, a proactive attitude, and great problem solving and organizational skills.
• Extreme attention to detail to ensure all deliverables are well-built and tested
• Our ideal candidate must be a quick learner comfortable in a dynamic, innovative atmosphere with a rapidly expanding technology stack.

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.