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Director of Marketing

by HRdownloads

Position Type: Full-time
Location: London, ON
Date Posted: Jan 19, 2023

Job Description

Director of Marketing

Are you passionate about all things marketing? Do you love building comprehensive strategies to drive ongoing growth? Do you want to work for the leading SaaS provider of human resources technology and solutions in Canada?


If this is you, we have the CAREER you have been searching for!



We engage employees and empower leaders to love what they do by being the most complete and connected HR solution in Canada, and we want you to love what you do!


Since 2005, we’ve helped Canadian businesses more quickly and efficiently accomplish HR tasks by providing them with end-to-end solutions and services for all things people. We pioneered live HR advice and continue to elevate our HR software and services to stay on top of changing business needs. Last year, we won three 5-Star Awards from the Canadian HR Reporter for Learning and Development, HR Consulting, and Compensation. All these awards resulted from client nominations and testimonials.


Our passion for all things people applies to everything we do! HRdownloads has been recognized NINE TIMES as one of Canada’s Best Workplaces, including just recently in November 2022. As well in 2022, with recognition in Best Workplaces for Professional Services, Giving Back, and for Hybrid Work!

Noted for our unique and engaging ways, we have also been ranked as one of Canada’s fastest-growing companies for six years with recognition for continued profit growth from the Report on Business. We have more awards to come and are excited to celebrate everything that our people contribute to our culture of family and innovation. We want each person to be the greatest of all time, and that includes you!



As our Director of Marketing, you will:

  • Develop and implement a comprehensive marketing strategy focused on brand integrity, business growth, and client retention.
  • Evaluate all marketing campaigns and related activities by providing analytical insights, reporting, and actionable intelligence to help guide the decision-making process.
  • Create highly effective digital marketing strategies that will elevate and promote our online identity and brand.
  • Help us reach new audiences and achieve customer growth overseeing the production of compelling and highly effective marketing content that will be delivered through various means, including social media posts, blogs, e-mails, and more!
  • Ensure all marketing technology (Salesforce, HubSpot, Click Funnels, Lean Data, Webinar Ninja) is set up and operating at optimal performance to drive and support marketing initiatives.
  • Be hands-on and lead the execution of campaigns, initiatives, and product roll outs.
  • Lead the marketing team to ensure incredible execution of paid search, social, and digital marketing efforts.
  • Lead with a focus on quality, transparency, accountability, data integrity, and collaboration.
  • Work closely with internal leaders and departments to support partnerships, revenue generation, product launches, and transparent engaging communication to our clients.
  • Work with agency partners, as needed.
  • Foster an atmosphere of success



You are a seasoned marketing leader who:

  • Has 8+ years of progressive and proven marketing experience.
  • Has 3+ years of experience successfully leading a marketing team.
  • Has experience working within the SaaS industry.
  • Is an expert in digital marketing with solid expertise in Google Ads, LinkedIn advertising, Facebook, Instagram, Bing, SEO, and new channels to support growth.
  • Experience with Salesforce and HubSpot is a must.
  • Is passionate about helping companies to grow.
  • Understands the importance of aligning sales strategy, product roadmaps, and marketing efforts to disrupt the marketplace.
  • Is analytical and persuasive, using the value of data to drive creative outputs and affect the market.
  • Has proven success in growing companies through marketing efforts.
  • Is eager to join a dynamic, fun, and fast-paced environment.


It’s a bonus if you:


  • Have B2B experience.
  • Know your way around Lean Data and Click Funnels.
  • Are fluent in English and French!



  • The rewards are plentiful! We offer a competitive compensation structure for all your hard work.
  • We care about you. 10 paid wellness days, 5 paid sick days, health and dental benefits, EFAP, RRSP, and employer-paid GoodLife memberships are just a few of the ways to show you that your well-being matters to us!
  • We care about giving back. We believe that a team builds a company and a company builds a community, and that's why we take pride in giving back to our London community! Check out HRdonates.
  • Flexible work model. We want you to work where you are most productive; in office, at home, or a hybrid of the two!
  • Thrive in our culture. We’ve been recognized NINE TIMES as one of Canada’s Best Workplaces and are rated 4.8 out of 5 stars on Glassdoor.
  • Be proud of what you work on. Our exceptional reputation means you can contribute to building products and services that you will be proud of and be excited about.
  • Grow your career with us. When you join our team, you are signing up for more than just a job; you are signing up for a career! You won't be just another human to fill a role, we see you as YOU; who you are today and who you aspire to be. That's why we invest in our employees through regular coaching, training, and professional development.


So, what do you say? Do you have what it takes to be a member of our award-winning team? We are currently accepting applications and will be hiring in the new year, so send us your résumé!


HRdownloads is an equal opportunity employer and will make accommodations available to applicants with disabilities upon request and throughout the entire recruitment process.


Thank you for considering a career with HRdownloads.

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