ASICS Running Apps – Referral Marketing Manager

Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy, “Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)”, represents our wish for people all over the world to live healthful and happy lives in both body and mind.

The ASICS brand is especially well known for its connection to running and for producing extremely high-quality running shoes. To strengthen our commitment to runners, we are expanding our investment in running-related digital services, i.e. running event technology (Race Roster™), AI run-coaching apps (the ASICS Runkeeper™ app), and other exciting platforms that will help us better serve the running industry. Combined, these projects and products makeup ASICS Running Apps. 

Our mission?in the past, today, and into the future?is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports. Sports are an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!

Position Overview

As a Referral Marketing Manager, you will play a pivotal part in developing and executing a strong global referral strategy that aligns with our overall brand vision and can be utilized across all Runkeeper friend-to-friend initiatives. You’ll be tasked with significantly growing scalable referral and affiliate channels to achieve ASICS Runkeeper annual growth goals. You’ll also work closely with vendors and the product team to seamlessly integrate technology to launch new initiatives with new and existing partners. Collaboration with the Brand team will be critical to identify new opportunities for viral growth and to amplify existing influencer, ambassador and Runkeeper coach channels. Heavily leaning on creative, audience segmentation and messaging as strong testing grounds for each growth opportunity will largely contribute to being successful in this role. Wherever people are talking about Runkeeper, you’ll be there to take it to the next level and will prove to be a catalyst to Runkeeper growth.

Responsibilities

• Drive Runkeeper growth by planning, implementing and scaling strategic referral and affiliate partnerships leveraging A/B creative, messaging, offer testing and other variables
• Manage day-to-day operations and reporting of existing referral programs and identify opportunities to scale 
• Develop and implement measurement strategy for all referral channels, including attribution and experimentation gameplans, to ensure incremental growth is driven from all initiatives
• Implement an App Store and Google Play Store ratings and review strategy backed by a strong measurement plan to improve Runkeeper storefront listings and presence across all available markets
• Figure out how Runkeeper user-generated content and testimonies can efficiently and successfully contribute to growth-related campaigns
• Meaningfully participate in diversity and inclusion initiatives across the ASICS Running Apps teams

Education & Experience

• Post-secondary degree or certificate in business, marketing, advertising or similar field
• Minimum of 3 years of referral experience 
• Deep understanding of digital marketing channels including affiliate
• Experience with ROAS/ROI projects and incrementality 
• Strong proficiency with marketing technology and advertising tools (AppsFlyer, Branch,  Tableau, Amplitude, Facebook Business Manager) 
• Results and data-driven
• Ability to think critically and strategically
• Ability to work in fast-paced environment

Bonus Experience

• Preferably has worked with subscription businesses in the past

Performance Measures

• Effective completion of assigned tasks
• Efficient use of time and resources
• Continuously learning and improving in your role
• Quality of work performed and strong attention to detail
• Ability to communicate effectively with other employees at all levels of the organization

The successful candidate for this role will become an employee of Race Roster North America Corporation (RRNA), a subsidiary of ASICS Corporation – a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.