Digital Advertising Strategist

About Northern

Headquartered in London, Ontario, Northern is an integrated digital solutions agency helping leading brands across North America navigate digital transformation. Our solutions help brands grow by optimizing their digital customer journey. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving digital experiences.

What We’re Looking For

We are looking for a Digital Advertising Strategist to join our growing team and lead strategy development and execution on key accounts.

The Digital Advertising Strategist is responsible for developing strategy and executing high-performing campaigns that drive business results.  The incumbent will strategize, implement, and report on paid advertising campaigns across a variety of platforms and tactics such as Google Shopping, Paid Search, Facebook/Instagram Ads, YouTube, and more.

*Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace!

Benefits of Becoming a Northerner

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office  

Just to name a few!...

Key Responsibilities

• Strategically develop, set up, manage and optimize paid advertising campaign strategy and execution to drive impactful business results
• Support client communications and attend calls as needed to communicate performance and recommendations
• Act as Quality Control on campaign set ups, execution and optimization while maintaining accountability for performance results and hitting expected KPI's
• Work closely with Project Managers to ensure client expectations are met on time and on budget
• Effectively communicate with Paid Media Department Leaders on account performance and process improvement
• Stay in the know of latest trends for digital advertising and e-Commerce tactics, sharing with the greater team and applying new tactics to accounts

Knowledge, Education & Experience Required

• 2+ years of relevant experience working in Paid Advertising / Digital Marketing
• Demonstrative track record executing campaigns for results
• Hands-on experience managing campaigns in Facebook / Google
• Knowledge of SEM/PPC/CPM trends
• Ability to work independently and in a team environment.
• Ability to work in a fast-paced environment
• Comfortable with frequent video conferences (daily)

At Northern, we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team.

Since its founding in 2015, Northern continues to lead brands across North America with navigating their digital transformation.

Northern is positioned as a leader in the performance advertising industry as a Facebook Marketing Partner and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Northern’s continued growth, strengthened by our strong company culture, has led to multiple recognitions by Great Place to Work® in Canada including Best Workplaces™ in Canada, Ontario, for Women, for Hybrid Work, and more.

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is a Rainbow Registered, Certified Supplier with CGLCC , and is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.


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