Digital Marketing Specialist

Northern is North America’s leading digital experience agency. We unite creativity, technology, and performance marketing to create immersive digital experiences for leading brands in their pursuit of digital transformation. We have strategically assembled a group of innovators, who have a passion for technology, design, and improving online experiences.

Our team is made up of individuals who are dedicated to making a difference in the digital landscape. Our experts have specialized knowledge and expertise in building websites that stand out from the rest, both in look and in functionality. Our full-service solutions means we are committed to a project from the beginning stages of planning and development to the stages of strategic promotion and marketing.

Our employees are challenged to uphold the highest standards and together we strive to exceed all expectations. We are currently seeking a Digital Marketing Specialist who will complement our passion for digital marketing, technology, and performance-based results.

What We’re Looking For

We are currently seeking a Digital Marketing Specialist to join our team. The Digital Marketing Specialist is responsible for researching, planning, and executing effective digital marketing solutions for clients that drive conversions and support the customer journey.

Duties and Responsibilities

• Research, plan, and execute digital marketing initiatives in alignment with clients' goals and project deliverables, understanding their marketing and business objectives
• Deliver channel-specific digital marketing tactics for clients using necessary tools
• Conduct and report on research surrounding target audience identification, competitive analysis, and search engine keyword analysis
• Collaborate with senior team members to ensure marketing strategies deliver ROI for clients
• Assist with audits on clients’ marketing initiatives to create strategies for proposals
• Aid in the preparation and delivery of client status meetings and effectively handle general questions from clients
• Liaise with internal stakeholders to optimize client experience and ensure optimal solution delivery
• Maintain industry certifications and stay informed on marketing technologies and best practices
• Monitor clients' marketing and sales performance metrics to forecast trends and proactively recommend new solutions and/or campaigns
• Identify key performance indicators and share insights with internal and external project stakeholders
• Aid in the delivery of client reports to field technical questions when required
• Develop internal initiatives to help improve processes or create a standardized procedure
• Participate in creating training for digital marketing tactics and tools to ensure consistency and optimal delivery methods on client projects
• Provide insight into opportunities to support clients’ growth and performance goals
• Convey results of managed client solutions to support the development of case studies and proposals
• Support internal subject-matter experts in order to develop client solutions and proposals
• Occasionally participate in project ideation and solution development following the initial discovery process

Knowledge, Skills, and Experience Required

• 2+ years of relevant marketing experience
• Successful completion of a post-secondary program in a relevant field (e.g., marketing, advertising, web development, computer science) or equivalent work experience
• Demonstrated knowledge and use of digital marketing tactics and tools across multiple channels
• Intermediate knowledge and experience with two or more digital marketing channels such as analytics, SEO, email marketing, CRO, or social media
• Certified in Google Analytics
• Highly effective communication and time management skills
• Proven ability to analyze data and provide recommendations
• Ability to work independently and in a team environment
• Ability to work in a fast-paced environment
• Innovative thinker and collaborative team player
• High attention to detail

At Northern we recognize that experience comes in many different forms. If your experience is similar to what we’re looking for, please consider applying. We know that the best problem-solving and creative thinkers are those with thought diversity; that’s why we’re dedicated to adding new perspectives to our team.

Benefits

In exchange for your talent and expertise, Northern is committed to providing competitive compensation, health benefits, flexible work schedules, delicious meals, company retreats, opportunities for growth and professional development, and a fun, supportive environment that will allow you to be your best!

Equity and Diversity

Northern invites applications from all qualified individuals. Northern is committed to employment equity and diversity in the workplace and welcomes applications from all individuals, including but not limited to members of visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require any accommodations please let us know when you apply.