Social Media & Digital Engagement Specialist

Classification & Regular Hours

Hours per Week: 35

Salary Grade: 14

Please note, this is a temporary full-time contract opportunity with an anticipated end date of April 29, 2022.

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth.  We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

Western Communications staff seek to enhance, promote and protect the reputation of the university.

Responsibilities

The Social Media & Digital Engagement Specialist will collaborate with Western Communications colleagues to support Western’s digital communication goals of strategic storytelling, constituent engagement, knowledge mobilization, brand building and community communications through the use of digital and social media channels. The role will plan and develop high-visibility digital content programs and plans that support Western’s strategies, in alignment with social media best practices and the University’s values and positions. Under the leadership of the Digital Content Manager, the Specialist will manage complex content and promotional projects, consulting with campus-wide stakeholders at a variety of levels, including senior leadership, with the goal of contributing to the continued improvement and excellent professional practice within the department and campus-wide, through ongoing consultation and training, as well as internal thought leadership and guidance to colleagues in addition to a team of student employees. The Specialist will stay apprised and lead their own investigation of professional best practices for creating meaningful digital content and engagement.

Qualifications

Education:
-    Undergraduate Degree in Media Information Technology, English, Public Relations, Communications, Marketing or related program

Experience:
-    3 years’ experience coordinating social media accounts in a professional setting
-    Experience working in the post-secondary sector is preferred

Knowledge, Skills & Abilities:
-    Strong expertise with theory and best practices in media relations and public affairs
-    Advanced skills with e-communication tools, including website and graphic design principles, and with social media platforms 
-    Ability to apply creativity and recommend strategies for engagement initiatives in response to cultural and social trends
-    Leadership, public speaking and project management with the ability to lead digital communications campaigns with a student team as well as internal training 
-    Excellent attention to detail and proofreading abilities
-    Discretion, tact and maturity to deal with public relations issues related to higher education, including proposing nuanced, sensitive resolutions 
-    Ability to work in a fast-paced environment, meet tight deadlines and adapt to changing priorities
-    Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
-    Ability to work within a flexible schedule to accommodate the University’s events and activities
-    Advanced skills with Adobe Creative Suite, including Photoshop, InDesign, Illustrator and Premiere
-    Proven ability and natural inclination to develop relationships by interacting with people in a professional, respectful and diplomatic manner

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodations are available for applicants with disabilities throughout the recruitment process.  If you require accommodations for interviews or other meetings, please contact Human Resources at hrhelp@uwo.ca or phone 519-661-2194.

Please Note:

Effective September 7, 2021, all employees and visitors to campus are required to comply with Western's COVID-19 Vaccination Policy.

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.


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