Sr. Paid Media Strategist

About the Role

At tbk Creative, we know that successful marketing isn’t built on tactics alone—it starts with strategy.

We’re looking for someone who thrives on solving complex business challenges, connecting the dots between data and creative, and building marketing plans that drive measurable results.

If you’re the kind of person who asks “Why?” before you ask “How?”, you might be exactly who we need.

The Strategist Mindset – Non-Negotiable

• You see the big picture—client goals, market realities, and audience behaviour—before you touch a single campaign setting.
• You’re comfortable challenging assumptions, uncovering opportunities, and building strategies that balance short-term wins with long-term growth.
• You connect creative, media, and analytics into one cohesive approach.
• You communicate with clarity, translating marketing complexity into simple, actionable direction for clients and internal teams.
• You’re proactive—anticipating challenges, spotting trends early, and staying ahead of the digital marketing curve.

Why You’ll Love It

• Strategy at the Core – You won’t just “run ads” or “optimize campaigns”, you’ll shape the full marketing approach and see your ideas directly influence business outcomes.
• Real Impact – Work with clients who value your strategic input and trust you to guide their growth.
• Collaboration Without Silos – Partner with designers, developers and media specialists who bring your strategy to life.
• A Place to Grow – Whether you want to deepen your strategic influence, lead major accounts, or grow into a senior leadership role, we’ll help you get there.
• Every Day is Different – You’ll work across industries, challenges, and channels—no two projects are alike.
• Support for Learning – Access to training, conferences, and mentorship to keep you sharp and ahead of the curve.

What We Need From You

• Hands-On Expertise: 5+ years running paid media campaigns in an agency
• Technical Fluency: GA4, Google Tag Manager, server-side tracking, attribution modelling
• Reporting Savvy: Experience telling a story by building executive-view dashboards and reports in Looker Studio, Databox, or similar BI tools
• Platform Mastery: Advanced skills in Google Ads, Meta Ads, LinkedIn Ads, YouTube, Performance Max, etc.
• Analytical Rigor: Comfort with A/B testing, conversion attribution, and budget pacing models
• Collaborative Communication: Able to brief copy/design teams, explain technical tracking to stakeholders, and present strategic insights with confidence

What We’ll Give You

• Competitive Compensation & Benefits: Above-market base salary + performance bonus program
• Growth & Leadership: Defined career path, quarterly 1:1s, and cross-training in CRO, analytics, and creative testing
• Flexibility: Hybrid work model with remote days balanced by in-office collaboration
• Culture & Perks: Pet-friendly office, team socials, and an environment that values transparency, healthy competition, and having fun along the way

Skills & Experience Required

• Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience.
• 5 + years of experience working in Paid Media
• 2 + years in an Ontario agency environment
• Active Certifications or relevant training and experience in Google Ads, Meta Ads, Bing Ads, TikTok Ads, Pinterest Ads, StackAdapt, GA4, Google Search Console, Google Tag Manager, Looker Studio
• Strong working knowledge of HTML, basic JavaScript, Python
• Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp
• Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding.
• Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup
• Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps.
• Experience with dashboarding and building reports.
• Experience leveraging AI to support your analysis and reporting activities
• You are a data storyteller and a strong presenter. While dynamic dashboards are your bread and butter, you’re not afraid of a good slide deck presentation to share strategic insights with business stakeholders.