ASICS Running Apps – Business Development Representative

by Race Roster

Location: London, ON
Date Posted: Jun 23, 2022
Race Roster

Job Description

ASICS Running Apps – Business Development Representative

Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Our founding philosophy, “Anima Sana In Corpore Sano (A Sound Mind in a Sound Body)”, represents our wish for people all over the world to live healthful and happy lives in both body and mind.

The ASICS brand is especially well known for its connection to running and for producing extremely high-quality running shoes. To strengthen our commitment to runners, we are expanding our investment in running-related digital services, i.e. running event technology (Race Roster™), AI run-coaching apps (the ASICS Runkeeper™ app), and other exciting platforms that will help us better serve the running industry. Combined, these projects and products makeup ASICS Running Apps. 

Our mission?in the past, today, and into the future?is to contribute to a healthful and sustainable society and to bring joy to the people of the world through sports. Sports are an important element in living longer healthy lives, in feeling more fulfilled, and in crossing national and cultural boundaries to bring the world together. If you are looking to join a fun and innovative company focused on the booming digital health and fitness industry, this is the place for you!

Position Overview

As a Business Development Representative (BDR) you will be an integral part of our sales team, helping grow Race Roster’s customer base. You will support the Account Executives by setting qualified appointments through a custom prospecting approach that includes; pre-research, calls, emails, vidyards, and more. Day-to-day, you will be the vital link between our leads and our business objectives, by initiating customer connections, supporting the sales team with lead generation, and ensuring the successful completion of sales prospecting KPIs. This position requires flexibility as we respond to new business and customer requirements, while being able to quickly adapt to new strategies and priorities as they evolve.

This position is open to internal and external candidates.

Product Line

This role will be working with the Race Roster product. 

Work Location

The successful candidate for this role can be either a satellite employee (working 100% remotely from a designated location within Canada or US), a hybrid employee (flexibility to work in the office or from home at a location within 75km/75 miles from theLondon, ON/Boston, MA office), an in office employee at our London, ON/Boston, MA office.


  • Cold calling and qualifying leads for Account Executives
  • Cleanse and fill in gaps within Salesforce accounts
  • Make edits to existing Race Roster events pages
  • Source lead lists and potential leads from the internet to add to Salesforce
  • Ensure leads, along with mandatory leads fields, are accurate in Salesforce
  • Qualify leads and craft a custom prospecting sequence for each
  • Prospect a minimum number of leads per week as agreed upon by your Sales Manager
  • Achieve and surpass sales prospecting key performance indicators (KPIs) as agreed upon with your Sales Manager
  • Achieve minimum qualified appointment setting targets;
  • Keep abreast of the endurance industry as it relates to the Race Roster products
  • Understand current Race Roster technology and continue to learn new features as they are released
  • Meaningfully participate in diversity and inclusion initiatives across the ASICS Running Apps teams

Education & Experience

  • 1 – 2 years of inside sales experience
  • 1 – 3 years experience in a professional services environment
  • 1 year of cold calling experience (any type)
  • Proficient in target-based environments (KPI’s)
  • Tech-savvy
  • Strong customer service skills
  • Strong organization and data management skills
  • Strong written and verbal communication skills
  • Previous work experience with Salesforce/Marketing Cloud platforms strongly preferred

Bonus Education

  • Diploma, Bachelor’s degree or higher is a preference

Performance Measures

  • Effective completion of assigned tasks
  • Efficient use of time and resources
  • Continuously learning and improving in your role
  • Quality of work performed
  • Ability to communicate effectively with other employees at all levels of the organization
  • Ability to meet targeted metrics and KPIs as assigned by the Sales Manager

The successful candidate for this role will become an employee of Race Roster North America Corporation (RRNA), a subsidiary of ASICS Corporation – a Japanese multinational corporation. Race Roster was founded in London, Ontario in 2011.



Core values

Personable, Integrity, Expertise, Trustworthy

Application instructions

Send all cover letters and resumes to

Tell us why you want to work at Race Roster and describe an awesome project or team you’ve worked on in the past. Include the title of the position you are applying for in the subject of the email. Please give us a link to your LinkedIn or any other portfolio website.

Race Roster believes that all persons are entitled to equal employment opportunities, a workplace free of discrimination, and a culture of inclusion and growth. As such, we are committed to increasing the diversity of our workforce and providing opportunities for employment equity groups. In your application, we invite you to self-declare if you identify as Black, Indigenous, or a Person of Colour (this includes all visible minority groups) and/or as a woman. Self-declaration is voluntary. This information will be used to help Race Roster measure the progress towards our Diversity & Inclusion goals and ensure our efforts towards representation and equality are being met.

To self-declare that you belong to an employment equity group please take the time to fill out the Race Roster self-declaration form. If you don't self-declare at the application stage, you can still self-declare at any point during the recruitment process.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, sex, place of origin, ethnic origin, ancestry, citizenship, creed, record of offences, genetics, disability, age, marital status, family status, veteran status, or fitness level.

Accommodations are available on request for candidates taking part in all aspects of the selection process.