Sr Analyst, Email Marketing

Fairstone is looking for an experienced digital marketer focused on customer lifecycle marketing with a strong emphasis on marketing automation. In this role, you will play a crucial role in driving new customer acquisition via cross-sell, retention of existing customers, and servicing of existing customers by developing, executing, and optimizing customer journeys leveraging email and SMS. Analytical skills, technical savvy, and robust creativity are paramount attributes required for this exciting role in our growing marketing team that supports numerous products across several lines of business across the Fairstone brand family including Fairstone Bank, Fairstone, EdenPark, and Fig.

Reporting to the Director, Digital Marketing, this role has the following responsibilities:

• Builds the email and SMS marketing programs for development and execution, including segmentation, testing, deployment, optimization, tracking, and reporting 
• Meets with business stakeholders, gathering needs from teams, sizing and prioritizing opportunities accordingly, while implementing data-driven journeys within Fairstone’s dedicated Marketing Automation platform
• Applies segmentation in user flows, defining proper targeting criteria, the timing of touchpoints and the personalization of each message to successfully nurture customers to desired behaviours 
• Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make informed decisions 
• Supports program performance evaluation, including analysis and reporting using such tools as GA4, Looker Studio, Excel, and PowerPoint
• Identifies, investigates, diagnoses, and troubleshoots errors with the appropriate internal and external teams
• QA review of day-to-day email campaigns, flag issues, and prioritize issue resolution
• Assists the Marketing Automation specialist with the development and creation of new experiences and journeys
• Co-owns prioritization planning for new requests and maintains ongoing documentation processes as business needs evolve or features are added
• Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that may be beneficial for Fairstone’s growth

The minimum qualifications for this position are:

• 2+ years of digital marketing experience, including proven expertise in marketing automation or email marketing using market leading platforms, e.g. SalesForce Marketing Cloud, HubSpot, Braze, Marketo)
• Experience in planning and executing customer journey maps, tracks, and triggers 
• Keen eye and aptitude for troubleshooting with a solutions-led approach
• Project management experience in a cross-functional environment 
• Experience in executing plans, meeting deadlines and operating in an agile/sprint environment while managing competing tasks and prioritizing accordingly
• Proven ability to effectively communicate and work with team members, business users and technical staff
• Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency, and quality of deliverables
• Familiarity in basic coding and/or data visualization 
• Superior oral and written communication skills
• Financial services industry background an asset
• French language skills an asset
• Bachelor’s degree or College diploma in a related field

WHAT WE OFFER?

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Wellness: Tailored well-being solutions available 24/7.
• Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
• Community Support: Paid Volunteer Day to give back to your community.
• Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
• Education: Tuition reimbursement program covering expenses up to $3,000 per year.
• Development: Access to Fairstone Academy for comprehensive training and skill development.
• Discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WE ARE PROUD TO BE: Montreal's Top Employers 2023 by Canada’s Top 100 Employers!

We are honored to be recognized for offering a best-in-class workplace, incentives, and initiatives to our dedicated employees who have helped build Fairstone into an employer of choice.

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

If you’re seeking a role with a growing business that values employee development, Fairstone is the right place for you!

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type: Full time

Job Type: Permanent