Marketing Operations Lead - Canada (Remote)

Info-Tech Research Group delivers impartial, highly pertinent IT research, enabling CIOs and IT leaders to make well-informed, strategic decisions. We are currently serving over 30,000 professionals and collaborate closely with IT teams, equipping them with actionable tools and expert guidance to drive measurable results and enhance technology initiatives and organizational processes.

Why join us?

• We pride ourselves on consistent year-on-year growth, with double-digit growth even during a global pandemic.
• We are in the Top 3 on LinkedIn's Top Companies List in Canada.
• Info-Tech fosters a growth-focused, entrepreneurial culture with unlimited opportunities for professional growth and development.
• We provide financial support for professional development and training.

About the role

We are seeking a highly skilled and experienced Marketing Operations Lead to join our team. This role will be responsible for designing, implementing, and optimizing marketing automation programs and assets while also providing technical expertise in troubleshooting, data management, and system integrations. The Marketing Operations Lead will play a key role in supporting our Salesforce and Marketing technology stack, managing all integration aspects across our applications.

You will help build and optimize automated marketing programs that drive inbound funnel growth, revenue, and business opportunities. In this role, you will collaborate closely with stakeholders across Marketing, Sales, Sales Operations, and Product/IT departments to support integrations, define Salesforce requirements, create and manage supporting assets, execute campaigns, and report on results.

What’s in it for you?

Are you looking for an exciting role that offers growth opportunities and plenty of engaging stories to share? At Info-Tech Research Group, we're about to kick off a large-scale transformation of our marketing tech stack. This is a pivotal time to join our team, as you’ll have the chance to be part of this transformative journey and work on integrating innovative tools. This could be a major highlight of your career, as such significant changes don’t happen often. You'll gain an in-depth understanding of the business and our tools, working closely with multiple teams to ensure smooth communication and seamless integration across various systems, including Salesforce and our cutting-edge Mar-Tech stack.

Key Responsibilities

Build Marketing Programs & Performance Reports:

• Design, implement and maintain automated marketing solutions for our four key brands—Info-Tech, McLeanCo, myPolicies, and SoftwareReviews — including nurturing sequences, segmentation, automation rules, email lists, webinar and event registrations, Salesforce campaigns, and other essential assets across the Marketing Technology stack.
• Leverage understanding of customer and prospect data to build complex lists and target audiences
• Support the execution of content distribution and engagement email programs, managing email compliance, handling bounces, opt-outs, and analyzing email metrics in Pardot, Salesforce, Salesloft, and Everest.
• Monitor campaign dashboards and build Salesforce reports, ensuring data accuracy, identifying discrepancies, and suggesting campaign performance improvements.
• Use tools like ZeroBounce and Everest for email list validation to ensure quality.

Support System Integrations:

• Support integration and testing of new software within the marketing tech stack.
• Monitor and resolve data sync and integration issues across Pardot, Marketo, Salesforce, ON24, Salesloft, BrightTALK, and other systems.

Project and Stakeholder Management:

• Build strong relationships with stakeholders by effectively communicating marketing operations’ strategies, project updates, and actionable insights
• Collaborate with cross-functional teams - Marketing, Sales, Product Development, and Sales Ops, to ensure smooth execution of campaigns and alignment with business objectives.
• Manage projects and team sprints using tools like JIRA, resolving blocks and maintaining timelines.

User Support and Training:

• Provide support to users of the marketing technology stack by creating user guides, FAQs, and answering questions during group chats and training sessions.
• Deliver training and best practice guidance to the marketing team on using the tools and systems in place.

Education and Experience

• 3- 5 years of proven experience with marketing automation and sales enablement applications (Pardot, Marketo Engage, Salesloft, Salesforce), and third-party integrations.
• Strong understanding of email list management, email validation tools (ZeroBounce, Everest), and email campaign best practices.
• Skilled in business communication promoting clarity and collaboration to drive decisions across diverse teams and leadership.
• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.
• Excellent problem-solving skills and a detail-oriented approach to troubleshooting.
• Proactive, solution-oriented mindset with the ability to collaborate across teams.
• Ability to work in a fast-paced environment, maintaining focus on achieving critical deadlines.
• Attention to detail to ensure all marketing assets are well-built and tested.

Certifications:

• Nice to have: Pardot, Marketo Engage and / or Salesforce certifications
• Optional AI-based certifications (machine learning / data analysis etc.)

Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.