Paid Social Advertising Specialist (Remote Canadians Welcome)

Paid Social Advertising Specialist (Remote Canadians Welcome)

Our growing Digital Marketing team is passionate about creating world-class campaigns for our client partners. Are you a paid social advertising specialist with experience aligning tactics to a strategy that delivers on client goals? Do you thrive in Facebook Business Manager creating campaigns that produce results?  Join us on our mission to provide real business impact through effective paid and organic social media programs.

The ideal candidate is analytical with hands-on experience developing and managing social media advertising campaigns on platforms including Facebook, Instagram, Pinterest, LinkedIn, TikTok, Twitter and more. It is also important for the candidate to always be learning and exploring other/new channels and customer acquisition opportunities (e.g., platforms, media types, etc.). Are you a resourceful and creative self-starter who can develop an effective social strategy with minimal guidance? Let’s chat!

Duties & Responsibilities

Responsible for developing, executing and measuring successful paid social strategies for clients across a variety of industries. This includes:

• Developing and articulating strategies to achieve clients’ objectives through impactful organic & paid social media strategies
• Creation of campaigns in social platforms across Facebook, Instagram, Pinterest, LinkedIn, Twitter and beyond
• Ongoing optimization of campaigns to continuously improve performance
• Helping clients set goals, KPIs, and budgets that optimize available spend across ad types, campaigns and platforms
• Writing ad copy and providing strategic direction on creative to our brand/creative team
• Creating/overseeing analytics and insights reporting for social media showing the campaign’s real business impact and demonstrating ROI
• Ability to communicate key insights and business-impacting results to clients
   

Qualifications & Skills
 

• 3+ years experience managing and optimizing social campaigns using paid platforms (e.g., Twitter Ads, LinkedIn Ads, Facebook Business Manager)
• Client-facing paid social, organic, and campaign management experience (agency background preferred)
• Experience presenting social media strategies and campaign reports in a results-focused, compelling way
• Strong writing and communication skills – you’re persuasive and compelling!
• Experience working with a cross-functional team to develop strong client campaigns and strategies
• Strong analytics capability and ability to present key insights and data to clients (advanced knowledge in Google Analytics)
• Deep understanding of the digital marketing world (with a focus on social media ) and trends
• Strong attention to detail, organized and deadline-oriented
• Business-impact focused, ensuring we are constantly driving strong results
• Facebook Blueprint Certification is ideal, but not required
   

If you’re interested in joining our team as a Paid Social Advertising Specialist, please submit your application by October 28. We sincerely thank all candidates who apply; however, only those selected for an interview will be contacted.
 

About Arcane
 

In 2011, Arcane started with a vision to shake up the broken advertising and marketing industry. Today, with a team of passionate digital marketers, we are delivering on our mission to change the reality of the marketing ‘spend’ from an expense line item to a predictable revenue generator.

We’ve built our team (located in London, Toronto, and Calgary) with individuals that share a passion for innovation and results. Our passion and dedication has led us to many early successes. Arcane is one of the fastest growing companies in North America:
 

• 2018 Google Americas Winners, Search Innovation Award
• Branham300 Top 250 list, 2018
• 41st in Deloitte’s Technology Fast 50 ranking and 196 in Fast 500 in North America (2018)
• #135 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2018)
• 38th in Deloitte’s Technology Fast 50 ranking and 241 in Fast 500 in North America (2017)
• #41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2017)
   

Evolve or perish, there is no other option. Arcane is the original digital-first agency. Our clients sell more.

Arcane welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.