Digital Marketing and Community Coordinator

Digital Marketing and Community Coordinator

Reporting to the Marketing Director or delegate, and working alongside the Sales & Marketing Team, the Digital Marketing and Community Coordinator will be a key player in implementing and executing the social and digital marketing goals for THINQ Technologies Ltd.

Location: London, Ontario

Position(s) Available: 1

Compensation: THINQ Technologies Ltd. offers a competitive base salary between $40,000 and $50,000 (to commensurate with experience) with opportunities to earn performance bonuses. After six months employees are eligible to participate in our subsidized benefits package.? After 1 year of?employment, employees are eligible to join our pension program.?The successful incumbent will be entitled to 2 weeks paid vacation each year.

Reports to: Marketing Director or delegate

Key Accountabilities:

• Plan, execute and monitor the company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
• Collaborate with our Sales and Marketing team to create and deploy email marketing, and social media content that is unique, informative and engaging.
• Review and report on social media and digital marketing KPIs, measure success and suggest improvements as needed.
• Leads THINQ’s SEO practices by keenly following and understanding current trends, best practices, and algorithm changes.
• Analyze and review current website traffic to develop and maintain a Search Engine Optimization strategy.
• Update content and website links for maximum optimization and search engine rankings.
• Research SEO keywords to use throughout our website and marketing materials.
• Actively engage with prospects and customers through various social media platforms, respond to customer inquiries and reviews in timely fashion.
• Reporting of brand ratings on customer review sites to direct managers and providing direction to improve customer ratings.
• Represent THINQ brands in a positive manner, that exemplifies our brand voice.
• Collaborate with marketing agencies and manufacturer partners on new and existing THINQ Technologies marketing initiatives.
• Assist with internal and customer facing events and social activities including staff functions.
• Assist with the development of new initiatives to build company morale and ensure THINQ is a fun and engaging workplace.
• Share responsibility and act as backup to E-Commerce Catalog Specialist to update website pricing, product descriptions and product imagery.
• Stay up to date with the latest social media and SEO best practices and technologies.
• Manage time independently to carry out necessary tasks across numerous marketing campaigns and internal initiatives simultaneously while meeting established deadlines.
• Attend meetings as requested to discuss business objectives and campaign requirements.

Skills and Education:

• College Diploma or University Degree in a related discipline (Marketing, E-Commerce, Business Administration etc.)
• Minimum 3 years' experience in an independent, individual contributor role as a Marketing/Branding and/or Social Media Lead
• Intermediate understanding of SEO principals and best practices.
• Passionate about the Technology industry and a desire to demonstrate one’s competence in a fast paced, growing entrepreneurial firm required.
• Understanding of and experience working for a busy e-commerce firm considered an asset.
• Excellent interpersonal skills including strong grasp of the English language to write and review compelling and accurate materials required.
• Must be able to interface appropriately and provide concise information at all levels within and external to the organization (i.e., Support Team, Management team, Executives, Customers, Vendors.)

COVID-19 Protocols:

To ensure the safety of our staff and continue operations to serve our customers, staff are currently working remotely from?home-based?locations.? Training will likely occur at the main office site while employing physical distancing measures until such time that the new employee is deemed ready and able to work?independently?from a remote home location.

How to Apply:

Candidates are to submit a resume and cover letter detailing?their interest and suitability for the role. We thank all applicants, however, only those selected for an interview will be contacted.

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