Marketing Operations Specialist

Who We Are

As a Best Managed Company, we are honoured to be named one of London’s Best Places to Work. Sifton Properties Limited is a family owned and operated organization that has been in business for over 95 years. We have a family-based culture where we trust, understand, support and care about each other. As team members, we grow through collaboration, innovation, and open communication. At Sifton, we build outstanding communities where people live, work and play, and we live our values to the fullest.

We would love for you to join our team!

Reporting to the Marketing Director, the Marketing Operations Specialist is a highly collaborative team member, working with various business units and the Marketing team to ensure that our marketing technology stack is supporting the outstanding Sifton customer experience and driving new business. In this role, you will liaise with cross-functional teams with a focus on digital communication, marketing automation and customer journey enhancement.
 

You’ll ensure data is leveraged effectively and work together with the Marketing team to build a strong operational hub that supports a fast-moving organization. Your efforts will have lasting impact on internal teams, our prospects, and all Sifton customers.

About the Role

• In collaboration with business units and Marketing team, implement integrated email marketing campaigns and related tactics to align with the customer journey.
• Maintain prospect and customer lists, ensuring proper information flow and data integrity.
• Act as lead acquisition subject matter expert, operate and configure the technical solutions required to deliver increased marketing automation in Salesforce Marketing Cloud and related.
• Report on the effectiveness of marketing tactics and leverage analytics (Salesforce, website, social media, email marketing) to visually communicate progress against department goals and action on insights gathered.
• Ensure alignment and integration of marketing technology stack.
• Maintain and report on all digital assets including website content, errors, redirects, landing page locations, etc.
• Identify and act on opportunities to improve user experience and conversion.
• Create and maintain new standard procedures, identify process gaps, efficiencies, refinements and establish new process.
• Some technical and creative writing and presentation creation.

Experience & Qualifications

• Post secondary education with a focus on Digital Marketing/Communications or related discipline, combined with 3-5 years of working experience.
• Related work experience in campaign execution and operations, marketing automation, digital communications and data analysis.
• Knowledge of integrated marketing communication strategies (traditional, digital, and events) and content marketing.
• Thrives in a highly collaborative and results-focused environment.
• Data focused and project management minded.
• Passion for continued education and mastering new technologies within the Marketing industry.
• Exceptional organizational, presentation, and communication skills – both verbal and written.
• Extensive knowledge of Microsoft Office
• Proficient in the use of tools such as Google Analytics, Wordpress, Salesforce, and Salesforce Marketing Cloud.
• Strong analytical skills and understanding of report development/requirements.
• Detail oriented, organized and able to handle multiple projects at the same time. Strict attention to detail and accuracy is crucial.
• Client service orientation, professionalism and excellent judgment.

What We Can Offer You

• We’ll set you up for success by providing in-depth training with your team and mentors, working in partnership with our leadership team.
• You’ll enjoy special events, celebrations, and unique perks, specific to your role and work environment, that reinforce our commitment to creating a wonderful employee experience.
• Our unique rewards and recognition programs are designed to celebrate you, your contributions and promote your success.
• Our Employee Assistance Program is available for your everyday needs.

AODA Statement

We are committed to providing an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential.

Sifton Properties would like to thank all applicants, however only those who qualify for an interview will be contacted.