Digital Marketing Specialist (Google Ads)

Digital Marketing Specialist (Google Ads)

This is an exciting opportunity to join a driven marketing team at one of Canada’s fastest-growing companies. We’re looking for someone who has a passion for all things digital marketing – someone who will play a vocal role in championing Google Ads at Paystone. 

As Paystone’s Digital Marketing Specialist (Google Ads), you will be playing a key role in advertising our payment processing and customer engagement solutions and generating leads for our Sales team.

  Essential Responsibilities:

• You will be primarily responsible for managing, planning, and optimizing numerous Google Ads Search (PPC) campaigns whose purpose is to drive leads for our Sales team
• You will also be responsible for planning and executing Display and Video campaigns for top of funnel, brand awareness initiatives
• You should possess the ability to write effective and compelling ad and landing page copy
• You should be data driven and accomplished in analytics. You’ll be expected to report on key digital metrics frequently and make suggestions for continuous Google Ads, landing page, and website optimizations
• You will be expected to use additional Salesforce CRM data for reporting on Google Ads performance
• You should have excellent communication skills and have the ability to communicate performance and recommendations effectively to stakeholders at all levels
• You will have to research, keep up with trends, and utilize additional tools like Google Analytics in order to achieve KPIs
• You should have deep knowledge of Google Ads best practices and possess the experience needed to audit and improve performance
• You will be responsible for implementing tracking scripts within Instapage and Google Tag Manager
• You should have experience building landing pages in software like Instapage or Unbounce, as you will be responsible for building and improving landing pages
• You should be experienced in A/B testing and have a deep knowledge in CRO best practices. You will be expected to optimize campaigns for conversion volume and lead quality 

Requirements:

• 2-3 years minimum relevant experience in lead generation
• Proven track record of success with PPC campaigns – Paid Search, Display, and Video campaigns
• Accomplished in Google Ads, building landing page, Google Analytics, & Google Tag Manager
• Google Ads Certified
• Reporting, budgeting, and performance forecasting
• Ability to work autonomously
• Salesforce, Pardot, or other CRM experience would be preferred

Due to COVID-19 restrictions, this position is a remote work-from-home position. 

 About Paystone

Paystone is a leading Canadian provider of payment processing and customer engagement solutions. Our secure, user-friendly solutions are used at over 25,000 locations across Canada and the United States by thousands of companies, including the ALDO Group, The Source, Booster Juice, Global Pet Foods, Kernels Popcorn and 50 of the MTY Food Group's restaurant brands

Paystone is a hub of innovative thinkers looking to create a safer, faster and smarter payment and customer engagement solutions for our customers. Named one of ‘Canada’s Fastest-Growing Companies’ 3 consecutive years in a row and recognized as one of Canada's Best Workplaces in Technology’ 2 years in a row we are committed to excellence both internally and externally!

Why work for Paystone?

Certified as one of Canada’s Best Workplaces our office culture is like no other – with many virtual social events such as gaming events, fitness activities and comedy events. We offer flexible scheduling to promote a healthy work/life balance, a company perk plan through Perkopolis. We also employ an engaged and diverse workforce of all ages and ethnicities.

If you yearn to be part of a passionate, driven team whose primary vision is to forge meaningful, personal relationships with its clients all whilst working in an upbeat, fun and motivating environment then we want to meet you!

**Paystone is an equal opportunity employer. Should you require any accommodations due to disability please let us know at the time you are selected for an interview.

Apply now