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Job Description
Sales and Marketing Manager
Who We Are
As a family-based company for over 100 years, we are committed to creating and maintaining successful teams. We recognize the invaluable contributions of our team members and prioritize their development, health and well-being. For generations, we’ve been in the business of building communities for people to live, work and play.
We are seeking a full-time, temporary Sales and Marketing Manager to join our Longworth team! This role is primarily scheduled Monday through Friday, with occasional weekend availability required.
Experience what it means to be part of our family and build a career you’re proud of.
About the Role
- Responsible for providing comprehensive service integration for the benefit of each resident from initial prospect contact, admission, and on a continuing basis.
- Plan, direct and coordinate the marketing and leasing of the Residence in conjunction with the other disciplines in order to maintain full occupancy.
- Act as a lead contact person, conduct personal visits and act as an occupancy agent for the Residence. Maintain a current database and personal follow-up of prospects by utilizing the Salesforce platform and related procedures.
- Prepare agreements and required documentation with future residents/tenants. Meet with future residents/tenants for review and signing documents. Coordinate admission process with the future residents/tenants, management team and staff.
- Ensure new resident suite readiness prior to arrival, visits to new residents to welcome them, to outline service programs and to discuss their interests and capabilities and ensure a smooth transition into the Retirement Residence.
- Complete market evaluation of current trends and industry changes in local market and a competitive analysis for the continued success of the Residence’s occupancy and competitive advantages.
- Design, implement and evaluate a marketing strategy in cooperation with the General Manager that meets or exceeds the Company’s occupancy objectives.
- Plan and prepare marketing budgets related to the complete marketing plan (i.e. expenses, events, all media advertising and promotional planning). Follow the marketing plan and budget by diligent oversight and execution. Work cooperatively with Sifton’s Corporate Marketing team regarding all forms of promotion including advertising, website, Facebook, campaigns and branding.
- Participate in the Manager On Duty (MOD) rotational schedule.
Experience
- Course(s) in Gerontology and Marketing preferred.
- Knowledge of relevant government legislation and standards.
- Experience in senior residential living and care services.
- Experience in sales and marketing with preference to industry-related sales experience.
- Proficient in computer applications including Microsoft Word, Excel and Outlook in order to effectively communicate electronically. Willingness to learn multiple computer applications related to Finance, Operations, Recognition and Customer Relations.
- Must have a current driver’s license and own transportation.
- Self-directed and team-oriented, with strong organization and problem-solving skills. Excellent communication and interpersonal skills.
- Demonstration of leadership and coaching skills. Experience in recruitment, policy implementation, and health and safety standards.
- Flexible schedule; ability to work evenings and/or weekends as required.
- Excellent communication and public speaking skills.
- Must successfully complete a Police Records Check and disclose any convictions, charges, restraining orders, probation orders and/or warrants during the course of employment that affect in any way the clear Police Records Check.
- Must provide documentation to support a Tuberculosis Skin Test (TST) or Medical Note from Physician stating free from infectious disease.
What We Can Offer You
Join Our Team for a Supportive and Enriching Employee Experience!
We believe in creating a workplace where you can thrive and feel valued every day. Here’s what you can look forward to:
- Comprehensive Benefits Packages*: We’ve got you covered with benefits to keep you and your family healthy and happy.
- Growth, Training, and Development Programs: From in-depth training to mentorship with our amazing team and leadership, we’re committed to your professional growth.
- Fun Community Events: Enjoy a lively calendar of monthly events, celebrations, challenges, and unique role-specific perks with our signature "Sif’Ton of Fun."
- Employee Recognition Program: We love to celebrate and reward your contributions!
- Employee Referral Program: Help us grow our team and be rewarded for successful hires.
- Employee Donation Matching Program: We support your charitable efforts by matching your donations.
- Employee Assistance Program: Everyday support for your personal and professional well-being.
- Inclusive and Accessible Work Environment: Everyone is welcome, and we strive to make our workplace inclusive for all.
Experience a workplace where your growth, well-being, and contributions are truly valued. We can’t wait to welcome you to our team!
Sifton Properties would like to thank all applicants, however only those who qualify for an interview will be contacted.
*For eligible positions
Qualifications
Education
Preferred
Bachelor's degree or better.
College Diploma or better.