Communications Specialist

Position: Communications Specialist

Location: London, Ontario

Position Type: Full-time, 3-year renewable contract.

Hiring Range: $57,954 - $72,018 

Application Deadline: Thursday, February 20, 2025, at 11:59PM.

About Ivey Business School:

Ivey Business School acknowledges and respects the traditional lands of the Anishinaabek, Haudenosaunee, Lunaapéewak, and Attawandaron peoples, where Western University and Ivey Business School are located. This land continues to be home to diverse Indigenous peoples, whom we recognize as contemporary stewards of the land and vital contributors of the community.

Ivey Business School (www.ivey.ca) at Western University (www.uwo.ca) is Canada’s leading provider of real-world, case-based business education. Drawing on extensive research and business experience, Ivey’s faculty provides the best classroom experience, equipping students with the knowledge, skills, and capabilities they need to confidently take on today’s leadership challenges and opportunities through Case-Method Learning. Ivey offers undergraduate and graduate degree programs, as well as Executive Education at campuses in London, Toronto, and Hong Kong.

The Ivey Academy is Canada's top-ranked executive education institute. Operating at campuses in London Ontario, Toronto, and Hong Kong, we deliver a full range of future-oriented, practical learning experiences for teams and individuals globally. We work with organizations across all sectors to develop executives, build leadership capacity, and drive impactful change on critical issues in business. Our growing team welcomes driven, collaborative individuals from diverse backgrounds who are eager to help lead the future of management education. Apply now to join The Ivey Academy team and become a vital part of Canada's leading business school.

Position Overview:

The Communications Specialist plays a key role in enhancing Ivey Academy’s brand visibility and driving engagement through digital channels, including social media, email campaigns, thought leadership content, and the IveyAcademy.com website. This position is focused on cultivating and nurturing leads for Academy programs and services by executing a strategic content plan that resonates with targeted sectors and communities.

Working closely with the Marketing Manager, the Communications Specialist will create and refine compelling content assets to support sales and business development efforts. They will also analyze social media and digital performance data, ensuring key performance indicators (KPIs) for audience engagement, community growth, and lead conversion are consistently met or exceeded.

Responsibilities:

Website Content Management:

• Update and maintain website content with a focus on front-end updates. 
• Ensure all website content aligns with brand guidelines, is current, and supports business objectives. 
• Identify areas for optimization and work with the team to implement enhancements.

 Social Media Management:

• Develop and manage a social media calendar, with LinkedIn as the primary focus, while leveraging other relevant platforms.
• Actively foster engagement by responding to audience interactions, encouraging dialogue, and monitoring key accounts for opportunities to engage.
• Collaborate with external contractors to create and curate high-quality content, including video, ensuring brand consistency.
• Analyze social media performance using Hootsuite and generate monthly reports to identify trends and recommend adjustments to improve engagement.

 Email Marketing:

• Leverage email platforms to execute outbound email campaigns, including newsletters, event invitations, and alumni outreach.
• Optimize email performance by analyzing key metrics (open rates, click-throughs) and implementing data-driven improvements.
• Work with internal teams to create compelling email content that drives action and engagement.

 Content Marketing and Copywriting:

• Review and refine content developed by subject matter experts to ensure consistency with the Academy’s brand voice.
• Research and recommend content topics that align with SEO best practices, with a focus on reaching HR and L&D professionals.
• Contribute to a monthly Academy Brief newsletter for alumni and maintain an editorial calendar to guide content strategy.
• Collaborate with external writers on outsourced projects as needed.

 Visual Design Support:

• Work with external contractors to produce branded templates, social media graphics, and video content.
• Provide input on creative projects and ensure final products meet brand standards.

Qualifications: 

Education and Experience: 

• A degree in Communications, Journalism, Marketing, or a related field.
• 5+ years of writing, content creation, or editorial experience, with a strong understanding of professional tone and audience targeting.
• Proven track record of managing social media platforms, including strategy development, posting, and community engagement.
• Familiarity with SEO best practices, with bonus points for experience conducting keyword research and analysis.
• Experience using a CMS (preferably Umbraco) and Campaign Monitor (or similar email marketing platforms).

Skills and Abilities: 

• Exceptional writing and communication skills, with the ability to craft compelling, audience-focused messaging.
• Proficiency with analytics tools like Hootsuite for tracking social trends and performance.
• Strong organizational skills to manage multiple projects with minimal oversight.
• Collaborative mindset and ability to work effectively across teams and with external contractors.
• Awareness of DEI principles and sensitivity in engaging diverse audiences.

What We Offer:

• Flexible or hybrid work plans for many roles
• A collaborative and engaging work culture
• Opportunity to join a community of people-focused professionals
• Market competitive compensation with annual increases available 
• Generous benefits package with employer-paid premiums, including a comprehensive Health and Dental Plan, Health Care Spending Account, short- and long-term disability programs, no waiting period required.
• Enhanced mental health benefits coverage and resources.
• Life and AD&D insurance for you and your family.
• Out-of-country travel insurance.
• Employee and Family Assistance Program.
• Pregnancy and Parental top-up leave program.
• A generous group retirement savings plan with 7.5% employer contributions. 
• Vacation starting at 15 days per year plus 2 paid Ivey Personal Days.
• Paid time off during the School’s December holiday closure.
• Numerous campus-wide arts, culture, and sport events.
• Supports for professional development and career progression opportunities

Equity, Diversity, and Inclusion at Ivey

Ivey Business School is committed to Equity, Diversity, and Inclusion. Please explore Ivey’s EDI homepage for more information on Ivey's commitment to EDI, to read about Ivey’s progress in the EDI Update, and to meet Ivey’s EDI Advisory Council members.
 

Ivey Business School invites applications from all qualified individuals. Ivey is committed to employment equity and diversity in the workplace, and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression.

Accommodation
Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any accommodations in order to participate fully in our recruitment experience. Please contact us at careers@ivey.ca to notify us of any needs related to completing the job application, and/or throughout the recruitment process.

Application:

If you're excited about joining Canada's leading business school and meet the qualifications, please submit your resume and cover letter via the Ivey Careers page by the application deadline.

*Please note only selected candidates will be contacted.


Learn more and Apply