Conversion Automation Lead

Role Overview

Company: tbk

Location: London, Ontario (hybrid) – Onsite 2-3 days per week

Type: Senior, full-time

Salary: $90,000 to $115,000

Signing bonus: $5,000 if you’ve already built automations that drove $3M+ in growth

We’re tbk.

A digital agency in London, Ontario, 17 years in. We build brands, websites, and marketing programs for brave clients looking to grow.

What sets us apart is that we’re ahead. We’re first through the gate on AI, and it pays off. The bots and agents we build clear the busywork. That frees us for the big, innovative work, the kind of results our clients take to the boardroom. We’re far enough out front that our team consults for those same clients on how to bring AI into their own organizations.

And we like it here. We’re a small, senior team that’s glad to see each other in the morning, jazzed about the work, and quick to move because it’s exciting.

We built this role for one person. You’ll know in a line if it’s you.

The role.

Your job is to turn more of our clients’ website visitors into customers, leads, and online sales, and to keep those sites getting better month after month.

Mostly that means building new client websites from the wireframe up, written and structured to convert from the first visitor. You also sharpen the sites we already run, and you build the AI automations that monitor performance and act on it automatically, so progress never stalls waiting on a person.

What you’ll own.

• Net-new website builds, wireframe first. Most of the work. Conversion-first, mobile-first, built around the persona and the buying journey, then taken to a live build with our Web & Enterprise team.
• The automations that keep existing sites compounding while you sleep, confirming or denying the AI’s recommendations without a human in the loop.
• Pages that convert paid traffic from Google, Meta, and beyond. You design for the intent the visitor arrives with.
• Conversion and copy across e-commerce and B2B lead-gen. You write the words and protect the brand, because CRO without copy is just moving buttons, and brand is what makes people stay.
• Experimentation, SEO, and GEO, so the right traffic hits a page that’s ready for it.
• Expert real-time dashboards in Looker Studio, and the ROI story behind every number.
• The client relationship. They should call working with you easy.

Are you our person?

• Are you building AI bots and agents today that manage real web performance? This is the heart of the role.
• Do you have 5+ years of agency-side CRO with a portfolio that beats the market?
• Can you take a site from blank page to live, high-converting build?
• Have you driven revenue on e-commerce and pipeline on B2B lead-gen, and do you know the difference?
• Do you have strong paid media chops and build landing pages for paid intent?
• Can you write copy that converts and keep it true to a brand?
• Are you an expert with Looker Studio or similar, and comfortable owning the ROI conversation?
• Are you hands-on enough in the CMS and in HTML, CSS, and a little JavaScript to ship your own ideas?
• Do clients describe you as a breeze to work with?

If you’re nodding down the line, we want to talk.

The first year, roughly.

• Month 1: you’re in the accounts, your first wireframes are started, your first automation is shipped.
• Month 2: net-new builds are your rhythm, automations are managing live performance, and your dashboards are reporting ROI.
• 6 months: multiple sites taken from wireframe to live, measurable lift, and an ROI story the client trusts.
• 12 months: your sites are beating their markets, your automations keep them compounding, and your playbooks have lifted the whole team.

The perks.

• A real, warm, ego-free culture. Good people who care about the work and each other.
• An award-winning agency with trusted national and international clients and room to build something bigger.
• $90,000 – $115,000
• Hybrid in London, Ontario, in our downtown office 2 to 3 days a week.
• 4 Friday afternoons off in the summer.
• A clear path to a senior seat, and an AI-first stack (we basically don’t say no to innovation).

How to apply.

Show us how you think. Send your resume and a short note on three things:

• An automation you built, what it manages while you sleep, and the value it drove.
• A site you built or lifted, and the conversion thinking behind it.
• A time you a client out of a redesign, and why.

What happens next

If it looks like a fit, we will move quickly:

• Short intro conversation
• Practical exercise (small, real-world, outcome-focused)
• Final conversation with leadership

Melissa McInerney
CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers.”

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.