Digital Outreach Specialist

Who We Are 

Imagine working for an organization where every employee and customer is an Owner.   

No matter whether a customer Owner or employee Owner, everything we do at Libro is about helping people prosper. We recruit and develop high-quality candidates like you who are ready to offer the best possible advice, coaching and service, when and how our Owners need it. 

Libro invests heavily in the development and career ambitions of our staff. Our hiring philosophy is focused on finding candidates who carry a positive attitude, a desire to learn, and a passion for helping our staff and Owners (customers/members) grow financial confidence. We commit to teaching and supporting you as you learn the skills you need. 

What Opportunity Awaits? 

As we continue to grow, Libro is on a mission to find a passionately accountable full-time Digital Outreach Specialist supporting our London Administration office.  

The Digital Outreach Specialist is responsible for creating, executing, and managing mass communications to Libro’s Owners across multiple digital channels, including email, secure messages, online banking alerts, and emerging communication platforms. The Specialist ensures communications align with business objectives, Libro’s brand guidelines, and an Owner-first approach. 

As a part of the Experience & Transformation department, this role works closely with Marketing, Data, Business Effectiveness, and Communications teams, as well as the Marketing Automation Agency, to build and execute outreach campaigns. This includes journey mapping, content creation, adaptation, scheduling, quality assurance (QA), data validation, and maintaining the Email Component Library to ensure consistent, on-brand messaging across all communications. 

Personalization is a key aspect of this role, with a focus on dynamically tailored content to ensure communications are relevant and engaging to the right Owners. Beyond execution, the Digital Outreach Specialist contributes strategically by helping design and deliver programs that build Owner loyalty, enhance Coaching experiences, and support the long-term financial well-being of Owners. The role also plays an active part in planning and innovating future outreach channels and strategies that further Libro’s purpose and deepen Owner relationships. This role may also contribute to broader digital marketing and web-based initiatives, supporting cross-functional projects that advance Libro’s digital engagement and Owner experience. 

This position is eligible for flexible work, with the expectation to be at the London Administration office once a month and occasional in-office presence, as needed.  

The successful candidate will:  

• Execute communication strategies across various digital channels, including email, secure messages, and online banking alerts are optimized for Owner engagement.  
• Create compelling content that aligns with marketing and business objectives, and contributes to broader digital initiatives (e.g., web content, digital campaigns) as needed. 
• Guided by the Business Effectiveness and Data teams, collaborate to ensure the right message reaches the right Owners through the right channel. 
• Ensure all communications align with Libro’s brand guidelines and maintain the Email Component Library for consistent, high-quality email components.
• Conduct A/B testing and optimize campaigns to continually improve performance and engagement.
• Translate business needs into automated communication journeys, working closely with the Marketing Automation Agency to design, build, and refine multi-step outreach programs.
• Lead the creation of lifecycle-based and trigger-based campaigns that drive Owner engagement, using personalization, segmentation, and automation best practices.
• Plan for new channels (e.g., SMS, mobile notifications, digital campaigns) and support evolving digital strategies across platforms.
• Perform rigorous QA checks and validation of email content to ensure accuracy, quality, compliance and data integrity.  
• Track and report on email performance metrics (open rates, click-through rates, conversion rates) and optimize campaigns based on insights.
• Act as the primary point of contact for the Marketing Automation Agency, ensuring timely and accurate execution of campaigns.
• Coordinate campaign builds, automation, and troubleshooting of platform issues as needed.
• Maintain internal stakeholder visibility into the Owner communication calendar and ensure campaign timelines are met.
• Train and support internal teams on how to effectively use the platform to execute successful campaigns. 

Could this be you? Are you ready to join an exciting team at Libro? 

• Do you have a passion that aligns with Libro’s Purpose?  We want to strengthen financial well-being for a better tomorrow and we’re looking for people to join us in making a difference to people, businesses, and communities.
• Do you display the Libro values of Accountability, Courage, High Performance and Inclusive Mindset?
• Do you have a post-secondary degree or diploma with a focus in the area of marketing, communications, business, digital media?
• Do you have 3 years’ experience within in digital marketing, customer/ member communications, or marketing automation? 
• Do you have strong experience with email campaign creation, personalization, content development, and QA?
• Do you have familiarity with Marketing Automation Platforms such as Acoustic Campaign, salesforce marketing Cloud or Adobe marketing cloud, Hubspot, Klaviyo (or similar marketing automation platforms)?
• Do you have familiarity with HTML and experience working with development environments like Visual Studio, or web frameworks like Phoenix? 

Some of the ways we show Libro is an outstanding employer: 

• Competitive salaries and employee pension plans.
• Comprehensive benefit package, with all premiums paid for by Libro!
• Generous vacation time.
• Employee wellness programs.
• Staff accounts and staff rates on products and services.
• Staff appreciation programs and awards.
• Career development opportunities including tuition assistance.
• Many great perks and rewards; fitness club discounts, technology offers, travel and entertainment deals, just for being part of our great team!? 

If you're passionate about helping your community, interested in being part of a remarkable team, and want to do your part to strengthen financial well-being for a better tomorrow - we want to hear from you! 

With a purpose beyond profit, Libro Credit Union is proud to be a Certified B Corporation, joining leaders of a global movement of people using business as a force for good©.  

Libro is committed to fostering a safe, healthy, and inclusive work environment that inspires respect.  As an inclusive employer we are committed to providing a fully accessible recruitment process.  Email us at careers@libro.ca any time during the recruitment process to let us know what supports you may need to be successful. 

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