Copywriter

The ideal candidate is a self-starting, performance driven professional, looking to further their own career and education with constant innovation. They are comfortable working in a non-traditional environment, and want to support company growth by confidently bringing new ideas and a unique perspective to each job. They are comfortable communicating with others in a team environment, provide creative and strategic leadership and are able to work directly with clients.

Job purpose

As a member of the creative team, the Copywriter will play a leading role in the development of creative concepts. The Copywriter will assist the creative team in producing transformational creative work, ensuring that there is a clear message that is representative of each brand. . 

A Copywriter is responsible for taking a client's brief and executing creative copy concepts that engage the intended audience and align with creative vision, brand, and strategy to achieve performance and results. The execution of these concepts could include: brand messaging, brand TOV, campaign ideation and copy, omnichannel messaging, web content, brand personas, copy direction and oversight, taglines, and much more. Time management is critical to this role as multiple projects will run in parallel at any given time. The adoption and evolution of the creative process is yours to manage as you define the vision and direction of this function within the organization

Accuracy is essential. A Copywriter and Creative Director are accountable for ensuring that all content and copy align with the brief, creative direction and strategy of the project or deliverable. The proofreading of written materials falls under the Copywriter’s purview and a high standard of quality should be upheld when it comes to grammar, spelling, and punctuation.  

Duties & Responsibilities 

Creative 

• Assist in the concept development for brand campaigns 
• Assist in brand modeling 
• Development of key messaging and USPs
• Documentation of writing style for brand standards and guidelines
• Consultation for ongoing marketing efforts specifically 

Digital Marketing

• Developing campaign messaging, supporting teams across paid social, search copy, display ad concept creation, and more
• Supporting on the development of web copy, ensuring the brand TOV and vision is carried throughout (also supporting on SEO best practices within on-page content)
• Providing strategic vision on the messaging and copy for digital advertising campaigns

Leadership

• Identifying recruitment needs on the team and assisting in the full recruitment process up to and including the employee onboarding process
• Facilitate the selection of interns, including reviewing applications, conducting interviews, selecting successful candidates and completing intern reviews
• Continuous knowledge sharing of industry updates, trends and best practices

Business Management

• Act as a Creative team point of contact for the organization to provide information
• Collaborate in the Ideation of creative concepts, providing copy direction and support to the team
• Assist in review and approval of completed work
• Assist in quoting client projects, including specifications and costs as it pertains to your discipline
• Work with cross-functional teams to educate and familiarize with creative concepts and timeframes
• Actively support new business opportunities with documents and copy support
• Actively support the submission process for awards and industry recognition
• Assist in managing projects, bringing a creative presence and awareness of the project expectations
• Provide Account Managers with strategy and rationale to support provided creative work. 

Client Meetings

• Presenting and supporting creative work prepared both from a theoretical and business perspective 
• Support in ideation process once business is won

Qualifications / Skills 

• 2-3 years of creative industry experience, agency environment is preferred
• This role requires the ability to delegate and encourage collaboration with others to find solutions 
• Ability and enthusiasm to learn new digital and creative trends & to educate others
• Organizational, time management and leadership skills are essential to this role
• Ability to multitask effectively in a fast-paced, deadline-driven environment
• Strong communication skills with the ability to convey information clearly to colleagues and clients
• Effectiveness at cross-team collaboration - including working with development and creative teams
• A combination of creativity, technology, passion and skill, with absolute drive to deliver solutions and execute projects to plan and on time
• The ability to produce unique creative copy concepts while taking into consideration budget and timelines.
• Experience writing  for digital marketing, social media, websites, and traditional channels with consideration of user experience and target audiences

About Arcane

At Arcane, we believe that good marketing begins with a brand. Without first understanding how to uniquely position your business to attract your audience, you can’t hope to make smart tactical decisions. That’s why we’re steadfast about ironing out your brand and customer before making any executional recommendations. It’s a simple promise backed by years of strategic expertise.

We’re a rad team of marketing strategists who craft bespoke solutions that help our clients grow. Fuelled by a passion for progress, our cross-functional team leverages the same approaches used by the world’s biggest brands and applies that excellence to deliver best-in-class products that work.

Our passion and dedication has led us to many early successes. Arcane is one of the fastest growing companies in North America:

• 2018 Google Americas Winners, Search Innovation Award
• Branham300 Top 250 list, 2018
• 41st in Deloitte’s Technology Fast 50 ranking and 196 in Fast 500 in North America (2018)
• #135 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2018)
• 38th in Deloitte’s Technology Fast 50 ranking and 241 in Fast 500 in North America (2017)
• #41 in the GROWTH 500: The Complete Ranking of Canada’s Fastest-Growing Companies (2017)

Arcane welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Arcane Digital Inc. is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know by sending us an email at s.millwala@thearcane.com.