Digital Analytics & CRO Manager (Contractor)

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We’re Looking For

Northern is seeking an experienced Digital Analytics & CRO Manager (Contractor) to lead discovery, instrumentation strategy, and implementation of end-to-end analytics and on-site performance programs across client websites and landing environments.

You'll own data infrastructure, tagging, and reporting while driving CRO, UX analysis, and web performance to ensure media-driven traffic converts efficiently and insights are accurate, actionable, and trusted across creative, media, development, and client teams.

You must have hands-on experience delivering enterprise-scale analytics ecosystems from concept through deployment, including data layer architecture, tag management and consent frameworks, experimentation roadmaps, performance diagnostics, and executive reporting—serving as the agency’s single source of truth for analytics, tagging, and reporting.

Benefits of Becoming a Northern Contractor

In exchange for your talent, Northern offers:

• Competitive rates
• Flexible work to promote work-life integration
• Remote-first or hybrid flexibility
• Asynchronous work
• Supportive Operations Team
• 20 - 40 hours a week
• Opportunity to collaborate with top industry talent!

What You’ll Be Doing

Conversion Rate Optimization and UX Analysis

• Own CRO strategy and testing roadmap across clients.
• Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
• Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
• Maintain a CRO testing calendar and prioritization framework.
• Document test learnings, QA notes, and rollout recommendations.

• Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
• Identify friction points in conversion paths and recommend UX improvements.
• Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
• Partner with developers and creative teams to implement CRO-driven improvements.

• Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
• Collaborate with development teams to assess performance impacts on conversion.
• Ensure CRO tests and site changes do not negatively impact performance or tracking.

Analytics Infrastructure, Analysis, and Reporting

• Own GA4 configuration, governance, and ongoing QA across clients.
• Build, maintain, and own TapClicks dashboards and reporting accuracy.
• Automate reporting for media KPIs, conversions, and ROI analysis.
• Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).

• Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
• Implement and maintain platform pixels and event tracking.
• Align goals, events, and attribution with media teams.
• Collaborate with developers and clients to resolve tracking and CRM integration issues.
• Serve as an escalation point for analytics and tracking issues.

• Conduct deep-dive performance analysis to identify trends and growth opportunities.
• Translate complex analytics into clear, client-ready recommendations.
• Support forecasting, budget modeling, channel mix planning, and attribution strategy.

What You'll Bring

• 4+ years experience in CRO, web optimization, or analytics-focused roles.
• Strong understanding of CRO frameworks and testing methodologies.
• Expertise with GA4, GTM, TapClicks (or similar), and Microsoft Clarity.
• Proficient in interpreting Core Web Vitals, Lighthouse, and PageSpeed Insights.
• Experience implementing pixels/events and troubleshooting data pipelines across ad platforms and CRM.
• Ability to translate complex data into clear, actionable recommendations for creative, media, and development teams.
• Certifications in Google Analytics, Google Ads, or Meta Blueprint.
• Bonus: SQL, server-side tagging, and advanced data modelling.

Compensation & Tools

We’re looking for independent contractors to join our team and contribute to exciting, high-impact projects. Compensation will be based on your proposed rate, relevant skills, experience, and market alignment. Contractors are responsible for providing their own tools and equipment needed to perform the work. Payment will be issued within 30 days of receiving a valid invoice.

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.

AI Use & Interview Transparency

Northern uses AI tools to support parts of the hiring process, such as drafting interview questions and organizing candidate information. We may also record and transcribe interviews to ensure accuracy and consistency in our evaluations. Rest assured, you will be speaking with real live human beings!

If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.

Why Join Northern?

You’ll work alongside a team of 200+ digital experts at one of Canada’s Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more. We’re intentional about growth, collaboration, and creating meaningful digital experiences that move our clients forward.