Position Purpose
The Digital Marketing Manager (Demand Generation) is responsible for leading digital marketing campaigns focused on generating high-quality leads across multiple channels. This role involves optimizing targeting strategies, managing budgets for cost-effective campaigns, and driving vendor activations on the platform. The manager works closely with internal teams to ensure campaign alignment with overall marketing objectives and maximizes return on investment.
Duties & Responsibilities
Focus Area 1 (Review Generation):
- Develop and implement campaigns to encourage software reviews from end-users.
- Utilize email marketing, social media, and other digital channels to drive review submissions.
Focus Area 2 (End-User Leads):
- Plan and execute digital campaigns to generate high-quality end-user leads.
- Manage campaign budgets to ensure cost-effective lead generation while maintaining lead quality.
Focus Area 3 (Vendor Activation):
- Design and implement strategies to engage vendors and drive platform activation.
- Utilize various digital marketing channels to encourage vendor sign-ups and participation.
Education & Experience
- Bachelor's degree in Marketing, Business, or a related field.
- 4-6 years of experience in digital marketing and demand generation, preferably in a B2B setting.
Skills
- Strong understanding of digital marketing tools and platforms.
- Experience with demand generation campaigns across multiple channels.
- Proven ability to optimize campaigns for lead quality and ROI.
- Analytical skills to assess performance metrics and make data-driven decisions.
- Excellent communication and collaboration skills.
Info-Tech Research Group of companies is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran and are pleased to consider all qualified applicants. To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.