Senior Product Marketing Manager

by Voices.com

Location: London, ON
Date Posted: May 13, 2025
Voices.com

Job Description

Senior Product Marketing Manager

About Us
Voices is the world’s #1 voice marketplace with over 4 million members. Since 2005, the biggest and most beloved brands have trusted Voices to help them find professional voice talent to bring their projects to life.
 
Why join us? We’re on a mission to shape the future of voice, and we’re building a team that’s curious, collaborative, and passionate about making great ideas heard.
 
About the Role  
As Senior Product Marketing Manager, you will own the go-to-market strategy for our suite of voice solutions, and specifically traditional Voice Over and AI Voice Licensing. You’ll craft compelling positioning and messaging, enable our sales and channel partners, and help drive demand through targeted campaigns. You’ll be the bridge between product, sales, and customers—ensuring our voice technologies resonate in the market and deliver measurable business impact.

Key Responsibilities

  • Market & Competitive Intelligence
    • Conduct deep research on voice-over and AI voice licensing, taking into consideration both talent and client needs and interests
    • Track competitive offerings, pricing, and differentiators to inform product strategy
       
  • Positioning & Messaging
    • Develop clear, differentiated positioning for each product line
    • Create customer-centric messaging frameworks, value propositions, and pitch decks
       
  • Go-to-Market Planning
    • Lead launch plans for new features, voice libraries, and AI licensing tiers
    • Define target segments, pricing models, and success metrics
    • Coordinate cross functional responsibilities and project manage all GTM activities.
       
  • Sales Enablement
    • Produce battle cards, demo scripts, and objection-handling guides
    • Train sales and channel teams on product benefits and positioning
       
  • Demand Generation & Campaigns
    • Partner with demand gen, brand and field marketing to create campaign assets that showcase our expertise and value
    • Collaborate with content and design to produce case studies, white papers, and video testimonials
       
  • Customer & Field Feedback
    • Gather insights from customers, sales, and support to refine messaging and inform product roadmaps
    • Analyze win/loss data to optimize positioning and go-to-market approaches
  • Metrics & Reporting
    • Define and track KPIs (pipeline contribution, conversion rates, deal size)
    • Measure competitive win rates

  • What You Bring

  • 5+ years in B2B product marketing, preferably in SaaS, AI, audio, or media-tech
  • Hands-on experience launching complex solutions to agencies, enterprises, or developers
  • Strong strategic thinker with a bias for execution—comfortable owning plans end-to-end
  • Exceptional written and verbal communication skills; you can translate technical features into business value
  • Analytical mindset: you use data to test hypotheses, optimize campaigns, and report ROI
  • Collaborative spirit: you thrive working cross-functionally with Product, Sales, Demand Gen, and Customer Success
  • Nice to Have
  • Experience in voice-over, audio production, or digital media industries
  • Familiarity with AI modeling, voice cloning, or data licensing frameworks
  • Advanced degree in Marketing, Communications, or related field

  • Our Commitment to Equity & Accessibility
    Voices is an equal opportunity employer committed to fostering an inclusive and accessible workplace. We welcome applications from individuals of all backgrounds and experiences.
    If you require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs.
     
    Apply Online
    If this sounds like a role where you’d thrive, we’d love to hear from you. Interested candidates are encouraged to send their cover letter and résumé by completing the online application.  By doing so, your resume is guaranteed to be reviewed.

     


    Apply